Aerial video is exciting. As humans need aided flight to take to the air, most viewers can only experience this perspective through video or computer graphics. For decades, filmmakers used fixed and rotary wing aircraft to present an aerial view. Now we use UAVs (unmanned aerial vehicles, a.k.a. ‘drones’) to capture stunning imagery from closer and sharper than ever …Read More…

One of the greatest joys of filmmaking is the constant acquisition of knowledge. Every project (feature film, television commercial, documentary or corporate video) offers opportunities to learn. Information can be discovered, whether about a new image capture technology, a time in history, management insights, or the technical aspects of a particular manufacturing process. A corporate …Read More…

Rather than paraphrasing The Bard of Avon, with “4K, or not 4K”, maybe we should say “4K .. or Ultra HD”? Even as we shoot motion footage today, there are cameras (and monitors) offering a resolution way beyond the current television broadcast standard of HD. HD or High Definition, displays an image 1920 pixels wide …Read More…

Vestas has been awarded a large-scale customised service order in China, by long-term customer Hanas New Energy Group. The 600 MW firm and unconditional service contract is a customised and flexible solution covering all 250 wind towers over twelve Hanas power plants in Yanchi County of northwestern China’s Ningxia Hui Autonomous Region. Since Hanas entered …Read More…

Video is powerful. Video is evocative. Video is fast. Whether live, animation or both, video is a sequence of individual images at the rate of 25 frames per second (fps). When watching video, how many of these frames does a person actually see? Let’s focus on two examples: As the Australian broadcast of the Formula …Read More…

There are few more dramatic cinematographic techniques than time-lapse. Shooting a sequence over minutes, hours, days or months and compressing it into a few seconds, creates immense drama. Time-lapse allows us to witness reality through the distortion of a rapid time filter, which often reveals the essence of a situation. Time-lapse can demonstrate: vehicular traffic flows in …Read More…

What should be the focus of marketing for your business this year? We believe that the three keys for 2016 are: AR China video ALL brands should now have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile. Augmented …Read More…

Predictions are a dangerous thing. As the Danish Physicist Niels Bohr stated: “Prediction is very difficult, especially if it’s about the future.” At this time last year, I indicated that marketing focus throughout 2015 should be on three key things: Video China UGC My rationale was: due to the immense volume of video online, exceptional …Read More…

Swan Hill joins Hong Kong, Singapore and Macau as a host city to a light and sound spectacular. Celebrating its 50th year of operation, the riverside Pioneer Settlement has invested over $3.8 million in the state-of-the-art multimedia laser light show, an augmented reality experience, and freshly renovated venues. Located on the Victorian side of the Murray …Read More…

In the current climate conscious landscape, any energy which reduces emissions and minimises global environmental impact is attracting massive attention within the energy exploration and production sector. The upcoming 2015 United Nations Climate Change Conference in Paris has thrown the world’s climate crisis into sharp relief via media and groundswell of activism around the planet. …Read More…