LinkedIn is an excellent, online, professional networking platform. Some people like it so much that they have multiple profiles! It is advisable to: keep titles, companies, skill, accreditations and education current; write and upload posts and updates; endorse those you know; create projects and invite people with whom you are working to connect. While it is not uncommon …Read More…

What should be the focus of marketing for your business this year? We believe that the three keys for 2016 are: AR China video ALL brands should now have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile. Augmented …Read More…

Predictions are a dangerous thing. As the Danish Physicist Niels Bohr stated: “Prediction is very difficult, especially if it’s about the future.” At this time last year, I indicated that marketing focus throughout 2015 should be on three key things: Video China UGC My rationale was: due to the immense volume of video online, exceptional …Read More…

In the wake of the adoption of the 13th Five-Year Plan (2016-2020), by the Fifth Plenary Session of the 18th Communist Party of China (CPC) Central Committee, a seminar was held in Sydney to hear the views of distinguished China-watchers. Hosted by the Australia China Business Council and AustCham Beijing, attendees heard insights from Laurie Smith, Tracy …Read More…

Of the 70 million Pinterest users1, 49 million are in the USA and 85% are female2. In fact 42% of adult American women have a Pinterest account. Retailers recognise the immense buying power which this represents. Pinterest is a site which enables users to upload and collate photographs and videos linked to other webpages. Users …Read More…

For years*, we’ve known the benefits of having a responsive site. In a mobile world, there’s immense value in having a responsive site. Now Google will punish you if you don’t. .. On 21 April, Google will implement its latest mobile algorithm, which will penalise non-responsive sites in mobile search. Brands with non-responsive sites may find hard-earned keyword ranking and high search results page positions plummeting. You …Read More…

What should be the focus of marketing for your business this year? Certainly not some which we have identified in past years. Because by now, ALL brands should have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile. We believe …Read More…

Increasingly, companies are embracing the importance of engaging in a conversation on social media, in order to build brand recognition and communicate directly with consumers. But faced with a plethora of platforms, many are asking us, “Which social media are relevant to my company?” Our answer is that whilst there is no ‘cookie cutter’ formula, the choices you …Read More…

Video has impact. Visually, emotionally, commercially and especially on SEO. For intensely visual humans, the power of strong video lies in converting images instantly into emotions. For search engines, conveying data by video elevates the ranking in organic search results. Three videos which I have presented recently in LinkedIn, Facebook and other social media, are …Read More…

Last year, we predicted that the three most critical promotional tools for the year were mobile social media video This proved true, and these three will remain essential in 2014. However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention. Here are …Read More…