Since late 2012, all new Digital Tsunami online sites have been developed with responsive design. The latest responsive sites, launched on July 25, are for View Hotels and Compass Capital. These responsive sites are accessible to all, irrespective of the platform on which they are viewed. Content presents appropriately on all devices (desktops, laptops, tablets, phablets and …Read More…

Increasingly, companies are embracing the importance of engaging in a conversation on social media, in order to build brand recognition and communicate directly with consumers. But faced with a plethora of platforms, many are asking us, “Which social media are relevant to my company?” Our answer is that whilst there is no ‘cookie cutter’ formula, the choices you …Read More…

Today, typefaces are no longer the sole province of print media, but are read on a plethora of screen-based platforms; desktop and laptop computers, phablets, tablets, smartphones; as well as a diversity of specific e-Readers (including Cybook, Icarus, PocketBook, Pyrus, Nook, Kindle and Kobo)* People view Internet sites on handheld devices and read e-books on computers as …Read More…

Since it was introduced in March 2012, the lightweight triangular PayPal HereTM cardreader device has been a simple way to accept mobile credit and debit cards and PayPal via an iPhone. PayPal Here is a payment system which uses an app and a portable Bluetooth chip and PIN card reader to easily accept debit or credit card payments. Read about the original device PayPal Australia …Read More…

Over the 3 years to Q4 2014, time spent watching video on handheld devices has increased by 719%. The Global Video Index Q4 2013, just released by Ooyala, has revealed record growth of video viewing on smartphones and tablets. As predicted in Q1, growth over the year doubled. In Q4, the time consumers spent watching …Read More…

The majority of Australians (82 per cent), now spend an average of 23.3 hours online, each week. This is revealed in the “2013 Australian Connected Consumers Report” a comparative study of Australian connected consumers in 2003 and 2013, has been published by global information and measurement company, Nielsen. Cross-Platform Research Director at Nielsen, Melanie Ingrey, stated: “Australians …Read More…

Video has impact. Visually, emotionally, commercially and especially on SEO. For intensely visual humans, the power of strong video lies in converting images instantly into emotions. For search engines, conveying data by video elevates the ranking in organic search results. Three videos which I have presented recently in LinkedIn, Facebook and other social media, are …Read More…

In 2014, the number of smartphones in use globally is anticipated to exceed the number of PCs. The annual sales of smartphones exceeded desktop computers in 2013. PCs in use around the globe number more than 1.5 billion, and they are generally used for a longer span than smartphones, (which are more frequently replaced, as new …Read More…

In a sunburnt country, a land of ‘droughts and flooding rains’, a government water management authority has launched a new responsive web presence which effectively communicates the complexity of environmental water (e-water) management. E-water is a share of water which is specifically and purposefully managed by humans to benefit the environment, by either reserving water …Read More…

Last year, we predicted that the three most critical promotional tools for the year were mobile social media video This proved true, and these three will remain essential in 2014. However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention. Here are …Read More…