WhatsApp has announced that it will no longer charge users an annual subscription fee. The messenger app, particularly popular in Europe, parts of Asia (including Hong Kong), and South America, has seen massive growth in recent years and is close to attaining a billion users. WhatsApp used to charge US$0.99 per year (after a free 12 …Read More…

Increasingly, companies are embracing the importance of engaging in a conversation on social media, in order to build brand recognition and communicate directly with consumers. But faced with a plethora of platforms, many are asking us, “Which social media are relevant to my company?” Our answer is that whilst there is no ‘cookie cutter’ formula, the choices you …Read More…

The image sharing site Pinterest, has become second only to Facebook in terms of importance for referral links. In the first quarter of 2014, Pinterest drove 48.36% more traffic than it did at the end of 2013! This fact was revealed in the “1st Quarter 2014 edition of the Shareaholic Social Media Traffic Report”, published …Read More…

Video has impact. Visually, emotionally, commercially and especially on SEO. For intensely visual humans, the power of strong video lies in converting images instantly into emotions. For search engines, conveying data by video elevates the ranking in organic search results. Three videos which I have presented recently in LinkedIn, Facebook and other social media, are …Read More…

Keppel Prince Engineering has manufactured four massive light towers for Simonds Stadium in Geelong, Victoria. Known for decades as Kardinia Park, the ground is only one of three in Victoria able to host an AFL Grand Final. The ground has been the home of the Geelong Football Club, “The Mighty Cats”, since 1941. Over recent …Read More…

You don’t make a billion dollar investment, without taking measures to protect it! Just days after Twitter‘s video platform Vine, attained more linked tweets in a day than Instagram, Facebook has moved to recapture video market share with the launch of 15 second videos on Instagram. This was clearly a well-planned initiative. That Video on Instagram was …Read More…

Over the 12 months to 2013, time spent watching video on mobile devices has doubled. In the first 3 months of 2013, the market share of video viewed on handheld devices grew by 19 percent. In a 24 hour period on 7 June, tweets with links to Vine, exceeded those to Instagram. Within 2 weeks, …Read More…

A foggy Sydney morning, admitted considerable daylight into the subject of the immense power of social media. The impact of the CeBIT Australia 2013 conference and exhibition, (titled ‘The Digital Economy’s Most Important International Event’), was reflected in presentations from the heads of all tiers of government: the Prime Minister (on video), the NSW Premier …Read More…

More people on the Internet are communicating via social media than ever before, and Facebook is the most popular platform. In the first quarter of 2013,  over half the world’s Internet connected population is using Facebook! Using data collated by Global Web Index, Statista has just released a chart of the world’s ten largest social media sites by …Read More…

All the image measurements for your brand’s social media presence, in one (extensive) infographic. For more graphical information, search our recent infographic blogs or visit our Pinterest board. Source: tentsocial.com