Social Media Survival

Erik Qualman (author of “Socialnomics”), has released a 2013 version of his now famous animated video, “Social Media Revolution“.

Emphasising the astounding growth of social media, it includes examples like the Facebook launch of the Ford Explorer, which generated more traffic than a Superbowl ad!

To have delivered more traffic than this behemoth, is an indication of the immense power and constant growth of social sites to the significant cost of traditional media.

To put this in context, the Superbowl has long been the standard by which all traditional US television advertising was measured. In the USA, the Superbowl’s 30-40 million viewers have made it the most watched TV program for 3 decades*, and most expensive airtime (at over a million dollars a spot).

In US history, only the series final of “M*A*S*H” in 1983 (50 million), and the cliff-hanger “Who shot JR?” episode of “Dallas” in 1980 (40 million), have had more viewers.

Some significant points made in the animation are that YouTube has become the world’s second most used search engine, and that social media will determine your business still exists in 5 years!

Other recent dramatic indicators of the growth of social and the demise of traditional media are:

  • Fuji Film will cease manufacturing motion picture film
  • the next Oxford English Dictionary will only be published online

This same message is conveyed in Qualman’s presentation “Technology Will Kill“. The 2 minute animation identifies the technologies which hand-held devices are already replacing (fixed-line phones, books, newspapers, radio, TV, maps, instruction manuals,  cash, etc.).

 

Sources:
YouTube: Socialnomics “Social Media Revolution 2013
You Tube: Socialnomics “Social Media Revolution
YouTube: Socialnomics “Technology Will Kill
YouTube: timetogetsocial “What the HELL is social media – in 2 minutes

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