Responsive design ‘de rigeur’ for new sites

Since late 2012, all new Digital Tsunami online sites have been developed with responsive design.

The latest responsive sites, launched on July 25, are for View Hotels and Compass Capital.

These responsive sites are accessible to all, irrespective of the platform on which they are viewed. Content presents appropriately on all devices (desktops, laptops, tablets, phablets and smartphones) by adapting to the width of the browser.

The relentless growth of mobile device usage, indicates that a responsive site is a necessity for all corporations and organisations.

Whereas ‘mobile’ sites (using a separate database from the same company’s website) can detect the device and present a single mobile version, and an ‘app’ may be restricted to devices and even operating systems, a responsive site utilises the latest technology to sense the width of the browser and can present a customised solution according to the client’s preferences. The fact that the responsive site delivers desktop and handheld sites generated by a single database on a single CMS, ensures the greatest efficiency in content management.

On a handheld device, the traditional horizontal menu is replaced by a ‘hamburger’ menu icon (three horizontal parallel lines), which opens a vertical tiered menu.

Columns of content in the header, main panel and footer are reorganised ‘on the fly’ subject to browser width. This can be easily demonstrated on a desktop computer, by dragging the right side of the browser window slowly to the left. As width reduces, the number of columns displayed on a responsive site will reduce.

Digital Tsunami has a philosophy of agile development and promotion of innovative, proven solutions.

Contact Digital Tsunami today to discuss the ‘Communications Evolution’ of your brand.

From Our Clients

Quotation Mark

Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.

Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.

The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.

The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.

Sharon Don
General Manager, Products and Services
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.

Steve Mannion
General Manager, Sales & Marketing
Silverwater, NSW, Australia
Quotation Mark

We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.

Vikram Aggarwal
CEO
Singapore
eat2eat
Quotation Mark

With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!

Grant C. Duff
Head of Marketing
Sydney, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.

Chris Shain
Photographer
Sydney, NSW, Australia
Images for Business
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