QR code takes newspaper ad to sale in a triple jump!

Newsprint has become a Point of Purchase.

What could be easier than pointing your smartphone at a QR code in newspaper ad to buy the product?

QR codes have been around for many years. We are becoming accustomed to seeing them in magazines, on products and retail storefronts. They are even appearing on business cards, but still retain a degree of unfamiliarity for some and innovative impact for many.

Advocates have for many years promoted the conduit which QR codes can provide, between static print and a dynamic online presence.

Datasheets can be out of date immediately upon printing, if text includes data or pricing which is subject to change. Adding a QR code extends the shelf life, delivers higher ROI and adds impact and immediacy, by directing the user to current information and pricing online AND the impetus, opportunity and mechanism to buy.

And the market is ready for this technology, more than ever before.

In 2011, according to statistics from international market researcher Canalys, total annual global shipments of smart phones exceeded those of personal computers (including pads).

Smartphones enable their users to download a multitude of QR code reader apps. CNet recently published its’ review of several top performing apps. QuickMark is a recommended app for iPhone users.

PayPal Australia and Point & Pay have recently enabled The West Australian newspaper to translate ads into instant sales, via QR codes.

As a video on the initiative states, in 2010 PayPal processed mobile transactions of around A$800 million, but in 2012 sales are projected to reach A$10 billion!

PayPal recently launched the PayPal Here! card reader to process credit card transactions on  smartphones. PayPal, with a presence in 190 markets and over 100 million accounts, is a company of eBay (Nasdaq: EBAY).

PayPal has also established a Joint Venture with leading Internet brand SOFTBANK in Japan to promote PayPal POS solutions including the card reader and merchant app for iPhone.

The awareness and implementation of QR codes as sales and informational tools is only going to increase in the marketplace.

Advanced thinkers are already exploring the creative use of QR codes by integrating non-square graphical elements within the code, for greater visual impact and focus.

Brands which utilise QR codes in a range of print media will capitalise on this innovation and convey a dynamic impression and increased sales.

From Our Clients

Quotation Mark

Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.

Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.

The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.

The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.

Sharon Don
General Manager, Products and Services
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.

Laurie K. Gilbert
Director
Hong Kong
L’Image
Quotation Mark

Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.

We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.

Andrew Rollason
Manager
Mosman, NSW, Australia
Merrell Associates
Quotation Mark

Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.

Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.

Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.

Amy & Gabriel Rey
Restaurateurs
Sydney, NSW, Australia
Tamarind Thai
Quotation Mark

We are all very happy with the new website and believe it captures the essence of the Group One brand.

Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.

Jake Gorman
General Manager
Canberra, ACT, Australia
Group One
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.