Paths to Positiviti is a Sydney based healthcare practice. Modalities offered include: Clinical Hypnotherapy, Strategic Psychotherapy and Neuro-Linguistic Programming.
After several workshops, Digital Tsunami developed the brand name and identity and was commissioned to produce photography which represented the founder’s philosophy of renewal through behavioural change.
One particular image of a clean eucalypt tree trunk revealed beneath peeling, multi-coloured bark, perfectly evoked a fresh beginning and became a consistent visual. This image was common to the Paths to Positiviti business cards, brochures and website.
Adding to the uniqueness of the business cards was a single rounded corner. Cards were matt laminated on both sides, for durability and to enhance the tactile sense.
pathstopositiviti.com
The Master Real Estate sales office is located in the 5-star Kempinski Hotel Yinchuan, adjacent to the residential enclave.
To provide consistent branding and privacy for the office, a large glass wall is to be covered with a translucent film. Behind a branded strip featuring the logo and office signage, is the architect’s masterplan, similar to the front cover of the 250 page book “A Design Perspective”, supplied to prospective buyers.
The concept was conceived by Arlyna Blanchard of Yaean Design, Shanghai.
In mid 2015, Master Real Estate appointed Andrew W Morse to the role of Creative Director. He worked closely with the sales team, three photographers, aerial video production team, Digital Tsunami web developers, and Yaean Design to deliver an extensive range of print, press, online and video collaterals.
This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.
masterresidences.com
The culmination of the promotion of luxury residential property Master Residences Yinchuan, was a 250 page hardbound book. Entitled “A Design Perspective”, this tome showcased the extraordinarily high quality of all aspects of the property.
The three towers of this exclusive residential precinct in northern China reflected the best-of-breed in residential construction and engineering. Sixty six suppliers from fourteen countries contributed proven, cutting-edge technologies, products and services.
As Creative Director, Digital Tsunami founder Andrew W Morse worked for over six months with an international production team on a cohesive marketing campaign. The components produced comprised bilingual materials, including: animation; branding; electronic document templates; photography; premiums; press ad; print; stationery; websites and videos.
Reflecting the superlative luxury of the property, the teams at Master Real Estate and Shanghai graphic house Yaean Design, produced a book of an exceptionally high standard.
masterresidences.com
On October 15, Master Real Estate launched a press campaign for the launch of an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments, named Master Residences Yinchuan.
Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient.
The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.
In a congested property market, the developer needed to achieve ‘cut through’.
To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.
The press ad; a double page spread in the Yinchuan Daily; featured photography by Derryck Menere and graphic design by Yaean Design (both of Shanghai). The key image also appeared in print, press, online and video collaterals.
This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.
masterresidences.com
Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China. Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the Silk Road, which was the ancient overland trade route between Europe and the Orient.
The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products to make these apartments among the most contemporary and innovative residences in China today.
Founder of Digital Tsunami, Andrew W Morse was appointed Creative Director of the marketing for the Master Residences Yinchuan in July 2015. His responsibility was vision and strategy for the launch of this exceptional property. Within two months, an international team produced a range of bilingual advertising materials, marketing collaterals and premiums, including:
- branding, brandline and identity
- letterhead and envelopes
- a presentation folder
- photography
- 4K aerials
- computer graphics
- bilingual copywriting
- three bilingual videos
- a double page press ad
- dual responsive online sites
- a bilingual retractable banner
- dual language 4 page datasheets
- bilingual 48 page softbound booklet
- bilingual 106 page hardbound owner’s book
- bilingual 248 page hardbound technical book
- a printed video ‘book’ with auto-playing integrated video screen
- a debossed leather notepad and branded executive pen in a presentation case
- a diecut foiled invitation card, metallic paper envelope and hand stamped wax seal with silk tassel
- a luxury branded carry bag
To accurately reflect the extraordinarily high standards of the property, an uncompromising quality of all marketing materials was imperative. Together with the client Master Real Estate, and team at graphic design house Yaean Design, Shanghai, the design and production of all print materials was of an exceptionally high standard. Spot UV was often used to add subtle but distinctive branding.
This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all online and offline touchpoints.
masterresidences.com
Abbott (NYSE:ABT), is a global, broad-based healthcare company with sales, manufacturing, research and development, and distribution facilities around the world.
Solvay Pharmaceuticals, developer of Creon, had sponsored an annual national seminar series, presented by a succession of world authorities on Pancreatic Endocrine Insufficiency (PEI). Creon has delivered impressive results in the treatment of PEI. These speakers present to clinicians, surgeons and gastrointestinal specialists in major cities around Australia.
For those unable to attend, Digital Tsunami was commissioned to produce videos of these seminars. After shoots in Brisbane, Melbourne and Sydney with four internationally renowned speakers, videos were produced and distributed. Initially on DVD, in clear cases with printed DVD discs and case sleeves, these videos were subsequently distributed by Abbott on branded USB sticks in clear cases.
Solvay Pharmaceuticals was sold to Abbott in early 2010, for EUR 5.2 billion.
After the acquisition, Digital Tsunami continued to shoot video for Creon and host and maintain Duodopa and Influvac product websites for Abbott.
Abbott (NYSE:ABT), is a global, broad-based healthcare company with sales, manufacturing, research and development, and distribution facilities around the world.
Digital Tsunami was commissioned to film two world authorities on Pancreatic Endocrine Insufficiency (PEI), and subsequently deliver edited segments on branded USB drives for distribution to Australian medical professionals.
Digital Tsunami shot the Sydney presentations on high definition video, edited and post-produced the footage, logged and edited selected segments (synchronising the video and PowerPoint presentation), and delivered nearly a thousand 4GB USB stick drives printed with the Abbott logo and brandline.
Macquarie University Law Society (MULS) is a law student association, dynamic in both professional and social activities at the University and within the Sydney legal community.
The Executive Committee commissioned Digital Tsunami to print the student edited magazine “The Brief”.
With a print run of less than a thousand, the most cost effective print method for a 44 page magazine was not offset, but high quality laser print, primarily one-colour print, stapled with a colour cover and an inserted 8 page colour supplement.
Digital Tsunami also developed an identity, designed and printed stationery, designed and printed a freestanding retractable banner, periodical student magazines and delivered a website.
Macquarie University Law Society (MULS) is an association for law students, dynamic in both professional and social activities at the University and within the Sydney legal community.
The Executive Committee commissioned Digital Tsunami to design and deliver retractable freestanding banners for use at “O Week” (orientation).
The design was compliant with the University brand style guide and presented a bold image which the young students required.
Digital Tsunami also developed an identity, designed and printed stationery, printed periodical student magazines and delivered a website.