Optim print collaterals

Optim has a reputation for facilitating solutions for internationally challenging, exceptionally valuable and critically time-sensitive logistics with a highly agile approach and exceptionally personalised service.

Digital Tsunami has closely collaborated with Optim to ensure branding consistency across all client touchpoints.

Firstly, Digital Tsunami refreshed the 1992 Optim identity. Secondly, electronic document templates were designed. Thirdly, business cards and A5 notepads were designed and printed, ‘wrap’ artwork for a prime mover designed, and office signage co-ordinated. Fourthly, Digital Tsunami developed the online presence and edited a dynamic video to convey the geographical and transport methods utilised in serving Optim clients.

The most recent deliverables included a high-end presentation folder and electronic templates for datasheets and case studies. These will be utilised for new business pitches and printed quotations.

By designing electronic templates, Optim’s investment is maximised, as they enable bespoke in-house customisation and on-demand printing.

The presentation folder was designed with powerful visuals and minimal text (logo and brandline only), to maximise shelf life, as future telephone or address changes will not render the folder redundant.

The folder was printed on stiff card with spot colour, matt lamination and a gloss spot UV finish, to maximise impact. An impressive image of a vast load of equipment on a tarmac awaiting aircraft loading, was printed on the inside of the folder and the document flaps, to maximise impact when opened.

optim.global

Optim print

A dynamic Australian logistics solutions provider, Optim delivers exceptionally personalised service, and an agile approach from a team with decades of expertise. Specialising in challenging and critically time-sensitive projects, Optim has built a reputation for delivering the seemingly impossible.

Founded in 1992, Optim was in need of an identity refresh, to reflect a 21st century brand.

Subsequent to approval, Digital Tsunami, in collaboration with Sean and Dee at Design Davey, designed electronic document templates, designed and printed business cards and A5 notepads, conceived office signage, branded notepads, developed an online presence, and a design for a fully ‘wrapped’ prime mover.

optim.global

Fairmont hotel datasheet copywriting

Fairmont Hotels & Resorts is a chain of luxury hotels operating 75 properties in 24 countries, including The Plaza in New York, The Savoy in London and the Fairmont Peace Hotel in Shanghai.

The Fairmont Nanjing hotel occupies the upper floors of the ultra-contemporary Jin Ao Tower, with a facade resembling an immense Chinese lantern.

An English language brochure was produced for the property. Designed by Yaean Design, Shanghai, refinement of the English text and compliance with the Fairmont writing style guide was required.

Digital Tsunami was commissioned to provide copywriting and editing of the text for the English language market.

 

fairmont.com/nanjing/

OysterShell Systems® sales presentation

OysterShell Systems® is an integrated modular housing solution.

The components include: steel-framed Autoclaved Aerated Concrete (AAC) wall panels, light steel roof systems, and complete furniture and appliance packages for permanent housing. The components are packed efficiently into a shipping container and can be delivered anywhere in the world and constructed rapidly on site.

The wall panels have been submitted to international testing laboratories and certified compliant with the:

  • Building Code of Australia
  • California Seismic Code
  • Florida Hurricane Code
  • New Zealand Building Code

Spaces for all doors, windows, power distribution panels wiring and plumbing are prepared, ensuring ultra-fast construction and minimal inefficiency on the construction site. As soon as a concrete slab is prepared to specification, with electrical and plumbing conduits, a robust, attractive and well-finished home can be completed within a week.

Large-scale residential communities have been constructed in the Caribbean, using OysterShell Systems® modular housing.

In order to respond to a request for quotation from an African government, Digital Tsunami was commissioned to create a multi-media sales presentation and a formal offer letter.

The comprehensive presentation integrated photography, floor plans, technical drawings, text, artist’s illustrations and video.

oystershellsystems.com

Schindler escalator copywriting

The Schindler Group is a manufacturer of escalators, elevators, and moving walkways worldwide, founded in Switzerland in 1874. Schindler produces, installs, maintains and modernizes elevators and escalators in commercial, residential and high-rise buildings.

A brochure was produced for the new 9300 model escalators. Designed by Yaean Design, Shanghai, refinement and customisation of the supplied technical content was required.

Digital Tsunami was commissioned to provide copywriting and editing of the text for the English language market.

 

schindler.com

Hanas booklet design

The China energy sector is the world’s most active, following the central government’s initiatives to reduce emissions while powering dramatic growth. Despite a long-term reliance on coal, China has been the world leader in wind farm construction and is encouraging clean and sustainable power sources.

Based in the northern province of Ningxia, Hanas New Energy supplies millions of residential and business consumers with clean energy from natural gas, LNG and wind power. Expansion plans required both Chinese and English language print collaterals, video and photography.

Digital Tsunami founder Andrew W Morse was engaged as Creative Director of this extensive project. With 3 decades of experience working in greater China, Morse has the credentials to deliver high quality bilingual content from video and computer graphics to photography, online sites and print.

Embarking on this project, required the engagement of appropriate local resources based in Shanghai. Morse supervised the recruitment of a production team comprised of Chinese and English native speaking copywriters, graphic designer, video editor, executive assistant to the Creative Director and financial controller working under the aegis of the project Director. A sophisticated 4K video edit suite was custom built and installed in the 55th floor office of Hanas in Pudong.

To capture dramatic imagery of the locations and operations of Hanas, Morse briefed (and frequently accompanied) photography, aerial and video teams to numerous locations around the country.

In addition to producing evocative imagery, booklets were designed and printed for Hanas. These were based on a style guide and infographics developed by the Creative Director and graphic designer.

Since 2013, Digital Tsunami has produced photography, print, online and video solutions for the Hanas Group.

hanasnewenergy.com

Paths to Positiviti print

Paths to Positiviti is a Sydney based healthcare practice. Modalities offered include: Clinical Hypnotherapy, Strategic Psychotherapy and Neuro-Linguistic Programming.

After several workshops, Digital Tsunami developed the brand name and identity and was commissioned to produce photography which represented the founder’s philosophy of renewal through behavioural change.

One particular image of a clean eucalypt tree trunk revealed beneath peeling, multi-coloured bark, perfectly evoked a fresh beginning and became a consistent visual. This image was common to the Paths to Positiviti business cards, brochures and website.

Adding to the uniqueness of the business cards was a single rounded corner. Cards were matt laminated on both sides, for durability and to enhance the tactile sense.

pathstopositiviti.com

Master Residences office signage

The Master Real Estate sales office is located in the 5-star Kempinski Hotel Yinchuan, adjacent to the residential enclave.

To provide consistent branding and privacy for the office, a large glass wall is to be covered with a translucent film. Behind a branded strip featuring the logo and office signage, is the architect’s masterplan, similar to the front cover of the 250 page book “A Design Perspective”, supplied to prospective buyers.

The concept was conceived by Arlyna Blanchard of Yaean Design, Shanghai.

In mid 2015, Master Real Estate appointed Andrew W Morse to the role of Creative Director. He worked closely with the sales team, three photographers, aerial video production team, Digital Tsunami web developers, and Yaean Design to deliver an extensive range of print, press, online and video collaterals.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.

masterresidences.com

Master Residences hardbound book

The culmination of the promotion of luxury residential property Master Residences Yinchuan, was a 250 page hardbound book. Entitled “A Design Perspective”, this tome showcased the extraordinarily high quality of all aspects of the property.

The three towers of this exclusive residential precinct in northern China reflected the best-of-breed in residential construction and engineering. Sixty six suppliers from fourteen countries contributed proven, cutting-edge technologies, products and services.

As Creative Director, Digital Tsunami founder Andrew W Morse worked for over six months with an international production team on a cohesive marketing campaign. The components produced comprised bilingual materials, including: animation; branding; electronic document templates; photography; premiums; press ad; print; stationery; websites and videos.

Reflecting the superlative luxury of the property, the teams at Master Real Estate and Shanghai graphic house Yaean Design, produced a book of an exceptionally high standard.

masterresidences.com

Master Residences Yinchuan press

On October 15, Master Real Estate launched a press campaign for the launch of an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments, named Master Residences Yinchuan.

Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

In a congested property market, the developer needed to achieve ‘cut through’.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

The press ad; a double page spread in the Yinchuan Daily; featured photography by Derryck Menere and graphic design by Yaean Design (both of Shanghai). The key image also appeared in print, press, online and video collaterals.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.

masterresidences.com