Owen Hegarty has prodigious experience in the global mining industry, including leading Rio Tinto Asia and Rio Tinto’s Australian copper and gold business. Owen holds multiple executive roles; is Executive Chairman of EMR Capital, a specialist resources private equity manager; and a Non-Executive Director of Fortescue Metals Group. Owen is frequently interviewed in the financial media.
Digital Tsunami was commissioned to develop a website, and in advance of the launch, to produce corporate portrait photography.
Melbourne-based Ned Meldrum photographed Owen in the corporate environment of a Collins Street office.
owenhegarty.com
Helping Hand is a Hong Kong charitable organisation, assisting elderly people who lack financial support. Major annual fundraising follows Lunar New Year, when a media campaign promotes the sale of cookies. This campaign will launch on 25 February 2013.
At the initiative of Producer Andy Chan, the support of Helping Hand (on a pro-bono basis), has been a part of Digital Tsunami’s international corporate social responsibility (CSR) programme since 2006.
For this annual print campaign, Andy has managed photographic sessions with highly renowned Hong Kong actor / performer, Jacky Cheung Hok-yau.
Advertising Agency William Chan provided the creative. Manhattan Kitchens supplied the location. Photographers Bobby Lee and (this year) Joe Chan, have contributed their time, resources and talents.
Other sponsors include: Chicks, CNI Financial Holdings, Crown Worldwide, Delta photographic studios, HaiTong, Hung Holdings, MetroBroadcast, Northlight and St Honore Cake Shop.
Citiplaza will provide the venue for a launch event. The poster will appear as print ads in the daily press and prominently as billboards in public transport, including: the busy Mass Transit Railway (MTR) stations, bus shelters (courtesy of J C Decaux Cityscape) and the iconic Hong Kong Star Ferry.
Andy also produced a video for Kowloon Motor Bus (KMB), on the company’s contribution to the campaign.
helpinghand.org.hk
For an online Australian brand, distributing industrial-grade plastics, Digital Tsunami shot photography of a vast number of acrylic and polycarbonate products including; Lexan®, Perspex® and Teflon®.
To ensure consistent images for colour and thickness variations across the extensive range, the individual samples and range shots were photographed ‘in limbo’ (on a seamless white background). Shooting in a studio environment enabled control of lighting and background, to highlight translucency, thickness and surface characteristics.
In addition, featured products were photographed with an extremely narrow depth of field to create semi-abstract textural backgrounds. These complied to an aesthetic which is both glamorous and intensely product-centric.
An integral part of working with any client or product is researching the subject matter. Professionals who love what they do, derive a great deal of pleasure from learning highly specific technical and operational minutiae in order to better understand the client and the target audience’s considerations. An example:
Ultra-high-molecular-weight polyethylene (UHMWPE) transfers load more effectively to the polymer backbone by strengthening intermolecular interactions. With the highest impact strength of any thermoplastic, UHMWPE is self-lubricating, possesses both a very low coefficient of friction and an abrasion resistance 15 times higher than carbon steel. Combined, these characteristics make it a perfect material to cope with impact and friction-generated heat as buffers on production lines, necessitating far less frequent replacement compared to any other material.
Understanding this allowed us to accept UHMWPE surface scuffing as reflective of its nature, rather than a blemish, and feature it artistically.
Digital Tsunami also collaborated with the client to develop the brand name, brandline and identity.
Group One is a Canberra civil construction firm, delivering superior outcomes on government, subdivision, infrastructure, roadway, bridge and specialist construction projects.
The company has a long heritage, ISO certification and is ACT government pre-qualified for large civil infrastructure works and estate development projects.
Digital Tsunami was commissioned to develop a website, and in advance of the launch, to produce powerful photography (including aerials) of current and previous construction projects.
Multiple Photographer of the Year award-winning Geoff Comfort was commissioned, and has continued to document ongoing projects.
The company philosophy is exemplified in the brandline, “Civil Construction. Done Well.”
groupone.com.au
Wah Yuet manufactures security hardware solutions from key blanks to electronic door control systems, for clients across the globe.
Wah Yuet is a part of the global Kaba group (SIX:KABN).
With a 3 million square foot factory in southern China, Wah Yuet required photography for both print and online applications.
Producer Andy Chan and Photographer Alan Tam made several location survey visits to Taishan, before returning for a two-day shoot of factory interiors and manufacturing processes, and high angle exteriors of the vast factory complex.
Digital Tsunami also produced video of the factory and refined the Wah Yuet brand.
Hills Antenna & TV Systems is a leading manufacturer and supplier of an extensive range of consumer products and television reception and (MATV) receiving and distribution systems throughout Australia and New Zealand and is a division of the iconic Australian listed company Hills Holdings (ASX:HIL), famous for the invention of the Hills hoist.
During discussions on comparative investment in photography, Digital Tsunami proposed the selection, acquisition and installation of photographic equipment into a suitable space on the client’s premises. This provided Hills Antenna with a adjustable backdrop, tabletop and lighting banks for shooting products on both still photography and video, delivering massive ROI.
Digital Tsunami also shot studio product photography, sourced a collection of high quality professional photographic images, provided eStrategy consultation and delivered multiple websites.
www.hillsantenna.com.au
Comsec offshore offers incorporation and corporate secretarial and accountancy services in the well-established and dynamic international corporate centres of the British Virgin Islands (BVI) and Hong Kong.
Comsec has been a Digital Tsunami client since 1999. The web presence has always been trilingual (simplified Chinese character, traditional Chinese character and English versions), and features evocative images both sourced and photographed for the site.
The core functionalities of the site are the frequently updated company name lists (in Chinese characters and English) which are uploaded every day by Comsec, and the detailed online application forms, which revolutionised the sector when first introduced by Comsec early in the century.
Amongst the world’s earliest websites to be specifically developed for desktop, laptop, tablet and smartphone viewing applications, the site has been responsive since 2004.
All the images appearing throughout the site, were either photographed or sourced by Digital Tsunami.
comsec-offshore.com
Mercedes-Benz has been engineering innovative, race-winning, luxury motor vehicles for over a century.
For the launch of the “S-Klasse”, 400 international automotive journalists were invited to Stuttgart. In preparation for that launch, an S500 luxury saloon and German personnel were flown to Hong Kong for a photographic shoot.
Head of Production Andy Chan and Executive Producer Andrew W Morse (of Essential Asia, now a division of Digital Tsunami), and their crew of photographic technicians, grips, gaffers, stylists, make-up, hair and wardrobe artists and production assistants managed the shoot. Asian and European models were cast in Hong Kong.
The crew shot on Hong Kong locations, including the prestigious Clearwater Bay Golf and Country Club, the fluid contemporary architecture of the Convention and Exhibition Centre, the Excelsior Hotel, The Peak and the podium of Ocean Terminal in TsimShaTsui against the dramatic Hong Kong Island skyline.
Andrew W Morse has a long personal and professional connection with the Mercedes-Benz brand, having featured the cars in many feature film, TVC and corporate projects, and driven a Mercedes-Benz when attending high school!
Andy, Andrew and their crew also serviced the 35mm film shoot of the global launch film.