Helping Hand annual poster campaign

Helping Hand is a charitable organisation in Hong Kong, which assists the elderly who lack financial support. The key annual fundraising is a Lunar New Year print and outdoor campaign to promote the sale of cookies, featuring Hong Kong superstar, Jacky Cheung Hok-yau.

The initiative of Producer Andy Chan, supporting Helping Hand has been a component of Digital Tsunami’s corporate social responsibility (CSR) programme since 2006.

For over 15 years, Andy has managed live action video production, location photography, and tabletop photographic sessions. In past years, DP Martin Li, and photographers Bobby Lee and Joe Chan have provided their services on a pro-bono basis. In 2021, Henry Wong photographed for the campaign.

The poster will appear as print ads in daily newspapers and prominently as billboards and light boxes in public transport. It is gratifying for the Digital Tsunami brand to be credited alongside other long-term supporters: MetroBroadcast, Citibus and New World First Bus, Mass Transit Railway (MTR) and the iconic Star Ferry.

helpinghand.org.hk

Helping Hand print campaign

Helping Hand is a charitable organisation in Hong Kong, which assists the elderly who have no financial support. The major annual fundraising drive is at Lunar New Year, when a press and print campaign promotes the sale of cookies, which contribute directly to support of the elderly.

Past beneficiaries have also included neurologically challenged and Downs Syndrome children, economically disadvantaged families, children without parents, victims of domestic violence, elderly and isolated people, people with chronic illnesses, physically disabled people, and street sleepers.

As a corporate social responsibility (CSR) initiative, Digital Tsunami has supported Helping Hand since 1998 on a pro-bono basis.

For this annual print campaign, Digital Tsunami’s Head of Production, Andy Chan, has managed photographic sessions with highly renowned Hong Kong actor / performer, Jackie Cheung. Photographers Bobby Lee and (more recently), Joe Chan, have contributed their time, resources and talents. Andy also produced a video for Kowloon Motor bus (KMB), on their contribution to the campaign.

The posters appear in daily press and prominently on billboards in the busy mass transit rail (MTR) stations.

helpinghand.org.hk

Hanas booklet design

The China energy sector is the world’s most active, following the central government’s initiatives to reduce emissions while powering dramatic growth. Despite a long-term reliance on coal, China has been the world leader in wind farm construction and is encouraging clean and sustainable power sources.

Based in the northern province of Ningxia, Hanas New Energy supplies millions of residential and business consumers with clean energy from natural gas, LNG and wind power. Expansion plans required both Chinese and English language print collaterals, video and photography.

Digital Tsunami founder Andrew W Morse was engaged as Creative Director of this extensive project. With 3 decades of experience working in greater China, Morse has the credentials to deliver high quality bilingual content from video and computer graphics to photography, online sites and print.

Embarking on this project, required the engagement of appropriate local resources based in Shanghai. Morse supervised the recruitment of a production team comprised of Chinese and English native speaking copywriters, graphic designer, video editor, executive assistant to the Creative Director and financial controller working under the aegis of the project Director. A sophisticated 4K video edit suite was custom built and installed in the 55th floor office of Hanas in Pudong.

To capture dramatic imagery of the locations and operations of Hanas, Morse briefed (and frequently accompanied) photography, aerial and video teams to numerous locations around the country.

In addition to producing evocative imagery, booklets were designed and printed for Hanas. These were based on a style guide and infographics developed by the Creative Director and graphic designer.

Since 2013, Digital Tsunami has produced photography, print, online and video solutions for the Hanas Group.

hanasnewenergy.com

Hanas photography

Hanas New Energy is a low-carbon and renewable energy producer, which generates power from multiple wind farms, and distributes natural gas and LNG in China’s far northern province of Ningxia.

Utilising the best in European expertise and technologies, Hanas is in the vanguard of the sustainable energy production sector in the country. For years, Hanas has operated the most efficient LNG liquefaction plant in China.

In the Ningxia capital Yinchuan (and in nearby Inner Mongolia), Hanas is “Empowering China’s Energy Transformation”.

Digital Tsunami Creative Director, Andrew W Morse selected and briefed photographer Derryck Menere to capture the people, resources and textures of Hanas on multiple locations in and around Yinchuan. The evocative and powerful images were utilised in store, online and in print, to promote the corporation’s adherence to safety, efficiency and environmental health.

hanasnewenergy.com

Nevada run-flat test video

The RV (recreational vehicle) market in the USA is the world’s largest.

According to statistics published by the Recreation Vehicle Industry Association (RVIA), almost 4,000 motorhomes (Type A, B and C) are shipped each month in the USA. When towable vehicles are included, the number is closer to 40,000 per month. In 2014, the North American recreational vehicles market stood at 345,000 units.

Statistics published by Globe Newswire on May 31, 2016, predicted a CAGR of 4.1% between 2014-2020. The industry, which was valued at USD 16 billion in 2014, is expected to reach USD 20.24 billion by 2020. The RV parks and campgrounds sector is valued at $5bn p.a.

One of the biggest risks in driving an RV can be a tyre blowout. In 21% of cases, this results in a rollover of the vehicle. View video example of a RV blowout and overturn.

Digital Tsunami was commissioned to produce a video to document the testing of a run-flat tyre. The objective was to convey the manufacturing capability, ISO 9001 certified processes, testing to international standards, and the quality of materials.

At a desert test track in western USA, a large RV and a SUV simulated blow outs by the proscribed method of explosives attached to the tyre. At 60 km/h, the tyre ruptured and shredded rapidly.

With a ‘run-flat’ solid rubber insert fitted tightly to the inner wheel rim, the vehicles were able to drive without damaging the rim and with the driver in total control. This allows the vehicle to be steered and slowed to the side of the road without swerving into traffic or leaving the road and overturning.

To achieve this objective, Andrew W Morse first determined to deliver the video in 4K resolution*. The visual concept and shooting schedule were prepared, approved and logistics to the remote Nevada test-track arranged.

A photographer, aerial camera operator and experienced local videographer (with whom the director had previously worked) were contracted. Due to advance planning and four 4K cameras on the side of the road and in & on the vehicles, broad coverage was achieved with just two trial runs and ‘blow-out’ tests.

Back in Australia, a music track with an appropriately high tempo was selected and the footage edited into a tight, powerful video.

*Digital Tsunami has been exclusively shooting 4K since 2014 and the company’s founder has been shooting film and video since 1979!

Sources:
crashstats.nhtsa.dot.gov
globenewswire.com
rvia.org
statista.com (recreational vehicles)
statista.com (recreational parks)
youtube.com (RV blowout and rollover)

L J Hooker aerial photography

L J Hooker is a leading real estate agent which has operated in Australia for 88 years.

An L J Hooker franchise in the Hills district, has secured the agreement of residents in a single suburb to parcel a precinct for development.

Branded ‘Orange Blossom Heights’, the parcel will enable the development of both high and low-density housing, commercial and community spaces in a single project.

To present vistas of this exceptional parcel of land, Digital Tsunami was commissioned to produce aerial photography of the precinct and a panorama placing it in context of the greater Sydney metropolitan area and key local retail, sporting and transport facilities. To produce the panoramic image, 197 individual photographs were ‘stitched’ into a single high resolution vista.

Panoramic images were captured on the 4K camera of a DJI Inspire 1 UAV. An orientable 3D image was produced from the even higher resolution ‘direct-down’ overhead images of the precinct. This required considerable rendering, as it integrated 1.2 million data points, matching every four pixels at the macro level of leaves on the many trees in this established suburb!

The images were integrated into the print collaterals by Sydney design house Design Davey.

Paths to Positiviti print

Paths to Positiviti is a Sydney based healthcare practice. Modalities offered include: Clinical Hypnotherapy, Strategic Psychotherapy and Neuro-Linguistic Programming.

After several workshops, Digital Tsunami developed the brand name and identity and was commissioned to produce photography which represented the founder’s philosophy of renewal through behavioural change.

One particular image of a clean eucalypt tree trunk revealed beneath peeling, multi-coloured bark, perfectly evoked a fresh beginning and became a consistent visual. This image was common to the Paths to Positiviti business cards, brochures and website.

Adding to the uniqueness of the business cards was a single rounded corner. Cards were matt laminated on both sides, for durability and to enhance the tactile sense.

pathstopositiviti.com

Master Residences property photography

Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments.

Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

The developer of the  needed to achieve ‘cut through’ in a congested property market.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

Photography was required to showcase the apartments: townhouses (with private gardens), simplex (single level) and duplex (dual level) units and (dual-level) penthouses with roof gardens. Derryck Menere of Shanghai shot key interiors, exteriors, and basement operations. Supplemented by two professors of photography and Andrew W Morse’s own photography, these images appeared in print, press, online and video collaterals.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.

masterresidences.com

Owen Hegarty portrait photography

Owen Hegarty has prodigious experience in the global mining industry, including leading Rio Tinto Asia and Rio Tinto’s Australian copper and gold business. Owen holds multiple executive roles; is Executive Chairman of EMR Capital, a specialist resources private equity manager; and a Non-Executive Director of Fortescue Metals Group. Owen is frequently interviewed in the financial media.

Digital Tsunami was commissioned to develop a website, and in advance of the launch, to produce corporate portrait photography.

Melbourne-based Ned Meldrum photographed Owen in the corporate environment of a Collins Street office.

owenhegarty.com

Helping Hand campaign photography

Helping Hand is a Hong Kong charitable organisation, assisting elderly people who lack financial support. Major annual fundraising follows Lunar New Year, when a media campaign promotes the sale of cookies. This campaign will launch on 25 February 2013.

At the initiative of Producer Andy Chan, the support of Helping Hand (on a pro-bono basis), has been a part of Digital Tsunami’s international corporate social responsibility (CSR) programme since 2006.

For this annual print campaign, Andy has managed photographic sessions with highly renowned Hong Kong actor / performer, Jacky Cheung Hok-yau.

Advertising Agency William Chan provided the creative. Manhattan Kitchens supplied the location. Photographers Bobby Lee and (this year) Joe Chan, have contributed their time, resources and talents.

Other sponsors include: Chicks, CNI Financial Holdings, Crown Worldwide, Delta photographic studios, HaiTong, Hung Holdings, MetroBroadcastNorthlight and St Honore Cake Shop.

Citiplaza will provide the venue for a launch event. The poster will appear as print ads in the daily press and prominently as billboards in public transport, including: the busy Mass Transit Railway (MTR) stations, bus shelters (courtesy of J C Decaux Cityscape) and the iconic Hong Kong Star Ferry.

Andy also produced a video for Kowloon Motor Bus (KMB), on the company’s contribution to the campaign.

helpinghand.org.hk