Optim online

A dynamic Australian logistics solutions provider, Optim delivers an exceptionally personalised service, an agile approach and decades of expertise. Specialising in challenging and critically time-sensitive projects, Optim has built a reputation for delivering the seemingly impossible.

Founded in 1992, Optim was in need of an identity refresh, to reflect a 21st century brand.

After developing an icon, logotype and brandline for Optim, Digital Tsunami was commissioned to develop a web site which was informative but succinct. The first step to emphasise the planet-wide solutions which Optim delivers, was to propose a new top level domain; dot global.

The most commonly used online functionality for Optim clients is a secure online shipment tracker. A button link was prominently positioned in the header.

The main nav presented the primary solutions of airfreight, sea freight, customs clearance and specialised services (including shipping camera equipment for feature film production and major sporting events).

Four tabs in corporate colours highlighted these sections, adapting from one to two rows, depending on screen width of desktop monitor, tablet or smartphone.

A short video evocatively conveying the global operations of Optim was edited and inserted into the welcome page of the web site.

optim.global

FTCC online

The First Thursday Curry Club is a series of invitation-only monthly events which have been convened in Sydney and Christchurch for over a decade.

As a private club, the online presence introduces the group and lists its past events, with a strong emphasis on photography.

Digital Tsunami developed this responsive site in the ‘mobile first’ approach, in which design is focused on small handheld devices first and therefore ensures that a web presence displays appropriately on all devices up to desktops.

 

firstthursdaycurryclub.org

Paths to Positiviti responsive site

Paths to Positiviti is a Sydney based healthcare practice offering Clinical Hypnotherapy, Strategic Psychotherapy and Neuro-Linguistic Programming.

As a new practice, Paths to Positiviti required an online presence to promote its modalities, and itemise the behaviour and health conditions which can be treated.

Fundamental to the visual impact of the site, was the implicit concept of renewal. A commissioned photograph* of a pristine eucalypt trunk beneath peeling bark, conveyed this message on the website’s main page. (*This image served as a visual ambassador for the brand, as it was integrated into business card and print design).

Digital Tsunami developed a responsive site using the ‘mobile first’ philosophy which ensures that a web presence displays appropriately on all devices from handhelds to desktops. The WordPress CMS platform was the foundation, enabling the client to maintain content without any programming training.

The site specifies the conditions treated, including: addictions & dependencies, anxiety, body image, low self-esteem, OCD, phobias, postnatal depression, procrastination, PTSD & trauma, sleep disorders and smoking.

Digital Tsunami had previously developed the identity, and produced photography for the brand.

pathstopositiviti.com

OneMusic NZ dynamic image panels

The Australasian Performing Right Association and the Australasian Mechanical Copyright Owner’s Society, now collectively branded as (APRA AMCOS) is the prime body in Australia and New Zealand for the protection of the rights of music composers and performers.

Founded in 1926, the organisation manages music copyright across all media.

APRA AMCOS had launched an initiative in New Zealand with a contemporary responsive web presence. With the internal development team fully occupied with other tasks, Digital Tsunami was engaged to implement a dynamic system enabling multiple shapes, orientations and formats for home page linked panels.

Although a relatively minor task, to be entrusted with a critical functionality and to collaborate with the Sydney and Auckland based team-leads was a pleasure. Contributing even the smallest component to a contemporary and visually appealing site is professionally satisfying.

onemusicnz.com

Aerial Marine responsive website

Aerial Marine Media is a multimedia production company providing visual assets for cinema, television, electronic and print media.

The company supplies experts in all aspects of helicopter aerial and offshore marine photography and HD cinematography. The principal; award-winning Director of Photography, Laurie K. Gilbert; has over 40 years expertise in filming from fixed and rotary wing aircraft, boats and moving vehicles for advertising, corporate, feature film and television projects.

Based close to the Subang Airport in Selangor (west of Kuala Lumpur), and within easy reach of Kota Bharu (on the east coast of peninsula Malaysia) and Senai airport (just north of Singapore), Aerial Marine Media is able to operate throughout the Malacca Straits, the busiest shipping lanes in the world.

Digital Tsunami founder Andrew W Morse has collaborated with Laurie in film and video projects since 1987 and has developed his 3 previous websites. This latest responsive site showcases Laurie’s impressive body of work.

The brandline “Based in Asia. Filming the World.”, was conceived by Andrew, to reflect the professional imagery which Aerial Marine Media produces for clients around the world, on locations across the globe.

The site’s functionality includes a wealth of projects, utilising slideshows presented in shadowboxes.

aerialmarine.com

Armada Games responsive site

 

Armada Games is an international event, combining sport, sponsorship, global online and offline participation with philanthropic and charitable contributions.

The objective of the Armada Games is to create a long-term, globally inclusive event to provide a focus for international awareness, sharing and conciliation.

20 sporting events between 20 national/regional teams, will be staged with significant online voting participation by a global audience.

With actual, fantasy and virtual games, anyone (with access to the Internet) can participate.

Launched in late 2015, the first Armada Games events around the world; culminating with a major three month, twenty team competition in Australia; are planned for 2017.

The site includes full-screen vectored background images, bold text, integrated videos, secure e.commerce, and hierarchical access to a sophisticated and easy-to-use WordPress content management system (CMS).

As a corporate social responsibility (CSR) initiative, Digital Tsunami is supporting the Armada Games on a pro-bono basis. This support has included the development, hosting and technical support of the international web presence.

armadagames.org

Master Residences responsive site

Master Residences Yinchuan is an exclusive, luxury residential precinct in a ‘future city’ in northern China.

to reflect this, the brandline was created: ‘Oasis in the Heart of the City’.

Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the Silk Road, which was the ancient overland trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products to make these apartments among the most contemporary and innovative residences in China today.

Founder of Digital Tsunami, Andrew W Morse was appointed Creative Director of the marketing for the Master Residences Yinchuan in July 2015. His responsibility was vision and strategy for the launch of this exceptional property. Although an app, video and website were in development, these were revitalised with fresh ideas to comply with a new strategy and a raft of print collaterals. A responsive site was developed, maximising the impact of dramatic photography by Derryck Menere, of the finished buildings and apartments for all desktop and mobile devices.

Within two months, an international team had produced branding and a range of bilingual advertising materials, marketing collaterals, photography, premiums, print and video.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all online and offline touchpoints.

masterresidences.com

Investa responsive online reporting suite

Investa Office Fund (ASX:IOF) managed by Investa Property Group, is one of the largest office real estate companies in Australia and a leading residential and industrial land developer with properties across Australia and in Europe.

For the second year, Digital Tsunami implemented the online reporting suite (Annual Review, Property Portfolio and Financial Reports) for Investa.

In collaboration with our friends at Sydney design house Design Davey, flat print documents were converted into interactive online screens, using dynamic components including dramatic animations, sliding panels, fade-in graphs, content tabs and accordion navigation.

The ‘look and feel’ of the site is assiduously compliant with the brand style guidelines in its use of identity and colour palette, font and design, and almost identically resembles the print collaterals, but is presented in an online format which has to accommodate a plethora of computer operating systems, browsers, browser versions, devices, screen resolutions, and font types and sizes.

The comprehensive and interactive suite was developed using responsive design, enabling it to appear appropriately on any fixed or mobile device: desktop, laptop, tablet, phablet or smartphone.

The degree of complexity in delivering such a scalable and flexible solution and the exceptionally short time-frame in which it was delivered, was achieved through the dedication and expertise of Digital Tsunami Technical Director Amir Mostofi in leading the development.

Let’s Ride responsive site in Polymer

Let’s Ride is a national initiative designed by Cycling Australia to educate primary age children to ride bicycles with confidence and safety. To reflect the fun learning experience for kids, a bright, colourful, dynamic web presence has been launched.

Developed by Digital Tsunami, this responsive site was one of the first in the world designed in the Polymer 1.0. As a dynamic front-end design tool, Polymer 1.0 is the cutting edge technology replacing HTML5 and Flash.

Polymer has been utilised to create a bold, simple, dynamic site, which integrates comprehensive information and interactive forms for distributions centres, schools, instructors and parents to register and monitor participant’s progress.

Digital Tsunami has developed numerous websites across the whole spectrum of the education and training sector: pre-primary, primary, secondary, tertiary, technical training and further education.

Let’s Ride

Hanas responsive site

Hanas New Energy is a natural gas and renewable energy producer in China’s far northern Ningxia Hui Autonomous Region (adjacent to Inner Mongolia).

Hanas operates the most efficient LNG liquification plant in northern China, produces heating and cooling for 2 million residents of Yinchuan, has installed 200 Vestas wind turbines generating 500 MW of power, and is planning multiple large-scale solar power sites and LNG port terminals.

As part of the transformation of the power generation sector in China, Hanas is increasing efficient and renewable energy sources, compared with less efficient and polluting carbon-based fuels, responsible for damaging CO2 and SO2 emissions and airborne particulates.

Digital Tsunami developed a strategy encompassing the responsive web presence concept, prepared web infrastructure documentation and wireframes, photography and video production, and a presence in the professional network LinkedIn and social media in China and internationally.

In collaboration with Sydney design house Design Davey, business unit icons, infographics, stationery, electronic and print documents were designed and implemented. The web concept was implemented by a design and development team led by Digital Tsunami Senior Developer, Paul Sharratt.

The new Hanas web presence was developed using responsive design, enabling it to appear appropriately on any fixed or mobile device: desktop, laptop, tablet, phablet or smartphone.

Two language versions (simplified Chinese characters and English) of the responsive site were developed. Features included: bilingual videos; image galleries and timeline histories; ensuring an interactive presence with comprehensive content.

The site has a dramatically bold appearance, based on a single background image on every page, a text panel with content tabs and accordion navigation, and infographics concisely presenting the benefits of clean and renewable energy sources.

The site reflects the Landor designed identity and colour palette; is built with responsive design, which accommodates all computer operating systems, browsers, desktop and handheld devices and screen resolutions; and for accessibility, enables variation of font size.

hanasnewenergy.com