traintrac identity

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Overview

traintrac is the product name for an online software solution developed by Digital Tsunami for a training organisation in the offshore oil and gas sector. M&O is a provider of technical and safety courses (including fire-fighting and emergency rescue) in locations around the world. At the time, their base of operations was Macae, Brazil.

Digital Tsunami was engaged to develop the software, deliver a web presence for client access, and as a preliminary step, to devise a brand identity.

Given the name and the nature of the business, two parallel lines were used to separate and connect the words comprising the brand name. The represent both the literal train tracks and symbolise the pipes which are used in the exploration and production of offshore oil and gas.

A bold font was devised to reflect the strength and robust knowledge which the training delivers.

Digital Tsunami also designed and printed business cards, and developed the traintrac software and web interface.

 

Details

Client: M&O Group
Solution/s: branding
Sector/s: corporate services, education & training, energy & environment, human resources, resources, safety & security
Region/s: Americas, Asia & Pacific, EMEA
Language/s: English
Scope: identity development
Features liasing with client in Macae, Brazil

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