Schindler escalator copywriting

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Overview

The Schindler Group is a manufacturer of escalators, elevators, and moving walkways worldwide, founded in Switzerland in 1874. Schindler produces, installs, maintains and modernizes elevators and escalators in commercial, residential and high-rise buildings.

A brochure was produced for the new 9300 model escalators. Designed by Yaean Design, Shanghai, refinement and customisation of the supplied technical content was required.

Digital Tsunami was commissioned to provide copywriting and editing of the text for the English language market.

 

schindler.com

Details

Client: Schindler
Solution/s: print
Sector/s: Building, Construction & Engineering
Region/s: Asia Pacific
Language/s: English
Scope: copywriting
Features Copywriting and text editing. Liaison with the design studio in Shanghai.

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