Schindler escalator copywriting



The Schindler Group is a manufacturer of escalators, elevators, and moving walkways worldwide, founded in Switzerland in 1874. Schindler produces, installs, maintains and modernizes elevators and escalators in commercial, residential and high-rise buildings.

A brochure was produced for the new 9300 model escalators. Designed by Yaean Design, Shanghai, refinement and customisation of the supplied technical content was required.

Digital Tsunami was commissioned to provide copywriting and editing of the text for the English language market.


Client: Schindler
Solution/s: print
Sector/s: Building, Construction & Engineering
Region/s: Asia Pacific
Language/s: English
Scope: copywriting
Features Copywriting and text editing. Liaison with the design studio in Shanghai.

From Our Clients

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We are all very happy with the new website and believe it captures the essence of the Group One brand.

Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.

Jake Gorman
General Manager
Canberra, ACT, Australia
Group One
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The organisation certainly wouldn’t be where we are today without your support!

Lyndon Pereira
Analysis & Design Co-ordinator
Sydney, Australia
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Once again, thanks for your promptness and partnership.

The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.

Claudio Falcão Gomes
Head of IT
Botany, NSW, Australia
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The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.

Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.

We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.

I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.

Claudio Falcão Gomes
IT Manager
Sydney, NSW, Australia
Solvay Pharmaceuticals
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You did excellent work with the site.

Dottore Michele Dal Trozzo
Gonzaga, Italy
Gonzagarredi Soc. Coop.