Nevada run-flat test video

Close

Overview

The RV (recreational vehicle) market in the USA is the world’s largest.

According to statistics published by the Recreation Vehicle Industry Association (RVIA), almost 4,000 motorhomes (Type A, B and C) are shipped each month in the USA. When towable vehicles are included, the number is closer to 40,000 per month. In 2014, the North American recreational vehicles market stood at 345,000 units.

Statistics published by Globe Newswire on May 31, 2016, predicted a CAGR of 4.1% between 2014-2020. The industry, which was valued at USD 16 billion in 2014, is expected to reach USD 20.24 billion by 2020. The RV parks and campgrounds sector is valued at $5bn p.a.

One of the biggest risks in driving an RV can be a tyre blowout. In 21% of cases, this results in a rollover of the vehicle. View video example of a RV blowout and overturn.

Digital Tsunami was commissioned to produce a video to document the testing of a run-flat tyre. The objective was to convey the manufacturing capability, ISO 9001 certified processes, testing to international standards, and the quality of materials.

At a desert test track in western USA, a large RV and a SUV simulated blow outs by the proscribed method of explosives attached to the tyre. At 60 km/h, the tyre ruptured and shredded rapidly.

With a ‘run-flat’ solid rubber insert fitted tightly to the inner wheel rim, the vehicles were able to drive without damaging the rim and with the driver in total control. This allows the vehicle to be steered and slowed to the side of the road without swerving into traffic or leaving the road and overturning.

To achieve this objective, Andrew W Morse first determined to deliver the video in 4K resolution*. The visual concept and shooting schedule were prepared, approved and logistics to the remote Nevada test-track arranged.

A photographer, aerial camera operator and experienced local videographer (with whom the director had previously worked) were contracted. Due to advance planning and four 4K cameras on the side of the road and in & on the vehicles, broad coverage was achieved with just two trial runs and ‘blow-out’ tests.

Back in Australia, a music track with an appropriately high tempo was selected and the footage edited into a tight, powerful video.

*Digital Tsunami has been exclusively shooting 4K since 2014 and the company’s founder has been shooting film and video since 1979!

Sources:
crashstats.nhtsa.dot.gov
globenewswire.com
rvia.org
statista.com (recreational vehicles)
statista.com (recreational parks)
youtube.com (RV blowout and rollover)

Details

Client: Run Flat Tyres Inc.
Solution/s: aerials, photography, video
Sector/s: manufacturing, safety & security
Region/s: The Americas
Language/s: English
Scope: aerials, photography, video production and post-production
Features aerials, 4K

From Our Clients

Quotation Mark

Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !

Your ongoing generosity in donating the services of Digital Tsunami to Foodbank is appreciated more than you know. We, and the 30,000 people a day you help us feed, are indebted to you.

Bronwyn Boekenstein
CEO
North Ryde, NSW, Australia
Quotation Mark

Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.

Sharon Don
General Manager, Products and Services
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

I'm very pleased with my new website. Clean, crisp and well-ordered. Many thanks to Andrew and the team at Digital Tsunami for their speedy work and dedicated follow up, ensuring a glitch-free launch!

Stephanie Oley
Writer, Editor, Translator
Sydney, NSW, Australia
Quotation Mark

Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Quotation Mark

The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.

Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.

We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.

I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.

Claudio Falcão Gomes
IT Manager
Sydney, NSW, Australia
Solvay Pharmaceuticals