Recruitr is a Brisbane based company which places candidates in senior and strategic roles within the construction, mining, oil and gas, engineering and architecture sectors.
Digital Tsunami was commissioned to deliver a web presence for the company, and as a requisite first phase, proposed an evolution of the existing identity.
To announce the imminent launch of the new website, Digital Tsunami designed and integrated a dramatic animation, featuring a jet aircraft rapidly flying across the page to reveal the brand name.
The contrails left in this aircraft’s wake created horizontal stripes on the letters, and together with its’ final forward-facing position, evinced an arrowhead and shaft. This potent symbol of targeted placement and of rapid-fire career advancement, both aptly reflected the brand philosophy.
The use of a strong font, bold colour and capitalised terminal letter all imbued the brand with confidence and strength.
Digital Tsunami also designed and printed stationery, selected stock photography and delivered a website.
|Sector/s:||corporate services, human resources|
|Region/s:||Asia & Pacific, EMEA|
|Features||consulting, eStrategy, print|
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