Paths to Positiviti identity

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Overview

Paths to Positiviti is a Sydney based practice offering Clinical Hypnotherapy, Strategic Psychotherapy and Neuro-Linguistic Programming.

This enterprise needed a brand name and identity which represented the selection of appropriate pathways to improved behaviour and health.

After lengthy conversations, the founder’s philosophy of personal choices and multiple modalities, leading to renewal, became the core components, and “Paths to Positiviti” was born.

When creating a new identity for a startup or an established enterprise, it is always exciting to contribute to ‘The birth of a brand’.

Any brand identity is comprised of: a brand name (and domain name), logo, brandline, font, colour palette, ‘tone of voice’ and visual assets.

In close collaboration with the client, Digital Tsunami developed the brand name, including the distinctive, contemporary and ‘trademarkable’ spelling!

To maximise creative input and options, a crowd-sourcing platform was given a detailed brief (based on growth and a plus symbol). Designers of a plethora of submissions were encouraged and concepts curated until the client was satisfied with the icon, font and colour scheme.

Visual assets for Paths to Positiviti were initiated with commissioned photography of Australian native trees, supplemented with stock images of forest pathways.

The concept of renewal was articulated in a key photograph of peeling patchy eucalyptus bark revealing a clean, pristine tree trunk, an apt metaphor for ‘a blank slate’ or ‘turning a page’. This image became the main image for the website and was also featured on a business card and brochure.

pathstopositiviti.com

Details

Client: Paths to Positiviti
Solution/s: branding
Sector/s: education, healthcare
Region/s: Asia / Pacific, Australia
Language/s: English
Scope: identity development
Features brand development, logo development

From Our Clients

Quotation Mark

I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.

Chris Gordon
Communications Manager
Hong Kong
Leighton Asia
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(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.

The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.

I would personally rate this site in the top 2 percent of world wide web sites today.

Paul McCloskey
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Dural, NSW, Australia
Laservision
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I happily recommend Andrew and the Digital Tsunami team.

I have dealt with many web marketing and support companies over the years, and have been very impressed with Digital Tsunami's response, advice and understanding of their field. I recommend talking to Andrew about your next web project.

Steve Peereboom
Brand Manager, Australian Monitor International
Melbourne, Victoria, Australia
Hills Holdings Ltd (ASX:HIL)
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We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.

Rupert Blatch
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Port Kembla, NSW, Australia
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Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.

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Abu Dhabi, United Arab Emirates
Leighton International