Paths to Positiviti identity

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Overview

Paths to Positiviti is a Sydney based practice offering Clinical Hypnotherapy, Strategic Psychotherapy and Neuro-Linguistic Programming.

This enterprise needed a brand name and identity which represented the selection of appropriate pathways to improved behaviour and health.

After lengthy conversations, the founder’s philosophy of personal choices and multiple modalities, leading to renewal, became the core components, and “Paths to Positiviti” was born.

When creating a new identity for a startup or an established enterprise, it is always exciting to contribute to ‘The birth of a brand’.

Any brand identity is comprised of: a brand name (and domain name), logo, brandline, font, colour palette, ‘tone of voice’ and visual assets.

In close collaboration with the client, Digital Tsunami developed the brand name, including the distinctive, contemporary and ‘trademarkable’ spelling!

To maximise creative input and options, a crowd-sourcing platform was given a detailed brief (based on growth and a plus symbol). Designers of a plethora of submissions were encouraged and concepts curated until the client was satisfied with the icon, font and colour scheme.

Visual assets for Paths to Positiviti were initiated with commissioned photography of Australian native trees, supplemented with stock images of forest pathways.

The concept of renewal was articulated in a key photograph of peeling patchy eucalyptus bark revealing a clean, pristine tree trunk, an apt metaphor for ‘a blank slate’ or ‘turning a page’. This image became the main image for the website and was also featured on a business card and brochure.

pathstopositiviti.com

Details

Client: Paths to Positiviti
Solution/s: branding
Sector/s: education, healthcare
Region/s: Asia / Pacific, Australia
Language/s: English
Scope: identity development
Features brand development, logo development

From Our Clients

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Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
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Lexington, Kentucky, USA
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.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.

Corinna Sager
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Montclair, New York, USA
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The MULS Executive is delighted with this aesthetically pleasing, user friendly site.

We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.

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Macquarie Park, NSW, Australia
Macquarie University Law Society
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North Ryde, NSW, Australia
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I am very happy with my new website from Digital Tsunami.

Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.

Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.

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Eskilstuna, Sweden