MULS identity

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Overview

Macquarie University Law Society (MULS) is an association for law students, dynamic in both  professional and social activities at the University and within the Sydney legal community.

The Executive Committee commissioned Digital Tsunami to develop a website for the association, and to redevelop the MULS identity.

While the brief was not constrained by University policy, Digital Tsunami devised an identity (and a website) which were entirely compliant with the Macquarie University brand style guide within the strong contemporary feel which the young students demanded.

Integrating components of the university’s brand the central lighthouse was prominently positioned on a liquid sea below a seven pointed star to convey a brilliant beacon on a constantly changing landscape.

The classical serif font, bold colour and capital letters all imbue the identity with contemporary confidence and the prospect of a bright future.

Digital Tsunami also designed and printed stationery, periodical student magazines, freestanding banners and delivered a website.

 

Details

Client: Macquarie University Law Society
Solution/s: branding
Sector/s: education & training
Region/s: Asia & Pacific
Language/s: English
Scope: identity development
Features consulting, eStrategy, print

From Our Clients

Quotation Mark

I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.

Chris Gordon
Communications Manager
Hong Kong
Leighton Asia
Quotation Mark

Andrew and his team at Digital Tsunami were the developers behind our micro site for Fearless.

I like the way they work (efficient, effective) and delivered a great site, on time.

Suzy Jacobs
Founder & Chief Inspiration Officer
Sydney, NSW, Australia
She Business
Quotation Mark

Andrew and the team at Digital Tsunami are an absolute joy to work with, going above and beyond to design and host an amazing website for Cameragal Montessori School. Their work has led to an increase in enrolments and greater visibility within the community. They are always quick to make suggestions for improvement and implement changes - the embodiment of great customer service.

Kellie Beumer
Marketing Officer
North Sydney, NSW, Australia
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This is fantastic. Thank you. I really appreciate all the work you have done for us!

Marietta Courtney
Principal
Sydney, NSW, Australia
Cameragal Montessori School
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When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.

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Director
North Sydney, NSW, Australia
Said Studio