Mercedes-Benz has been engineering innovative, race-winning, luxury motor vehicles for over a century.
For the launch of the “S-Klasse”, 400 international automotive journalists were invited to Stuttgart. In preparation for that launch, an S500 luxury saloon and German personnel were flown to Hong Kong for a photographic shoot.
Head of Production Andy Chan and Executive Producer Andrew W Morse (of Essential Asia, now a division of Digital Tsunami), and their crew of photographic technicians, grips, gaffers, stylists, make-up, hair and wardrobe artists and production assistants managed the shoot. Asian and European models were cast in Hong Kong.
The crew shot on Hong Kong locations, including the prestigious Clearwater Bay Golf and Country Club, the fluid contemporary architecture of the Convention and Exhibition Centre, the Excelsior Hotel, The Peak and the podium of Ocean Terminal in TsimShaTsui against the dramatic Hong Kong Island skyline.
Andrew W Morse has a long personal and professional connection with the Mercedes-Benz brand, having featured the cars in many feature film, TVC and corporate projects, and driven a Mercedes-Benz when attending high school!
Andy, Andrew and their crew also serviced the 35mm film shoot of the global launch film.
|Sector/s:||advertising & marketing, automotive, manufacturing, retail, safety and security|
|Region/s:||Americas, Asia/Pacific, EMEA|
|Scope:||consulting, location photography, production servicing|
|Features||casting, location scouting, security (Hong Kong, China)|
From Our Clients
Andrew and the team at Digital Tsunami are an absolute joy to work with, going above and beyond to design and host an amazing website for Cameragal Montessori School. Their work has led to an increase in enrolments and greater visibility within the community. They are always quick to make suggestions for improvement and implement changes - the embodiment of great customer service.
Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
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The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.
With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!
You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.
In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.
Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.