Master Residences videoClose
The developer of 168 luxury apartments in China needed ‘cut through’ in a congested property market.
Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China. Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the ancient overland trade route between Europe and the Orient, the ‘Silk Road’.
The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.
To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.
The challenge (as with most property developments) is how to present the property accurately and effectively before a lengthy construction process is complete. The answer is to create ‘show flats’ and produce photography, computer graphics (CG) and video.
For Master Residences Yinchuan, six apartments were fitted out and furnished: a townhouse (with private garden), two simplex and two duplex (dual-level) units and a (dual-level) penthouse with roof garden. CG to showcase the interiors, exteriors, clubhouse and the entire precinct was produced; photography of interiors and exteriors was shot; and aerial 4K video of exteriors was captured. This visual content was compiled into three distinct videos, each presented within the website and also on a ‘video book’ with embedded screen and magnetic switch, so the video played automatically upon opening.
To accurately reflect the extraordinarily high standards of the property, an uncompromising quality of all marketing materials was imperative. Shooting 4K aerials with an Inspire One and a pilot / gimbal operator team from Hong Kong, three videos of an exceptionally high standard were produced.
This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.
|Client:||Master Real Estate|
|Region/s:||Asia & Pacific|
|Scope:||branding, copywriting, online, photography, premiums, press, print, strategy, video|
|Features||liaison (Hong Kong, Shenzhen, Shanghai, Yinchuan)|
From Our Clients
Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
I recently engaged Digital Tsunami to design and build my 60-page website. I'm a website copywriter who relies heavily on web-generated business, so my own online presence needs to be impeccable.
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You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.
I don't know what you do, but you do it well.
.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.