Master Residences video

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Overview

The developer of 168 luxury apartments in China needed ‘cut through’ in a congested property market.

Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China. Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the ancient overland trade route between Europe and the Orient, the ‘Silk Road’.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

The challenge (as with most property developments) is how to present the property accurately and effectively before a lengthy construction process is complete. The answer is to create ‘show flats’ and produce photography, computer graphics (CG) and video.

For Master Residences Yinchuan, six apartments were fitted out and furnished: a townhouse (with private garden), two simplex and two duplex (dual-level) units and a (dual-level) penthouse with roof garden. CG to showcase the interiors, exteriors, clubhouse and the entire precinct was produced; photography of interiors and exteriors was shot; and aerial 4K video of exteriors was captured. This visual content was compiled into three distinct videos, each presented within the website and also on a ‘video book’ with embedded screen and magnetic switch, so the video played automatically upon opening.

To accurately reflect the extraordinarily high standards of the property, an uncompromising quality of all marketing materials was imperative. Shooting 4K aerials with an Inspire One and a pilot / gimbal operator team from Hong Kong, three videos of an exceptionally high standard were produced.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.

masterresidences.com

Details

Client: Master Real Estate
Solution/s: video
Sector/s: real estate
Region/s: Asia & Pacific
Language/s: English, Mandarin
Scope: branding, copywriting, online, photography, premiums, press, print, strategy, video
Features liaison (Hong Kong, Shenzhen, Shanghai, Yinchuan)

From Our Clients

Quotation Mark

The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.

Glenn Murray
Director
Sydney, NSW, Australia
Divine Write
Quotation Mark

Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Kaba Mas
Quotation Mark

Andrew and his team have supported Foodbank by providing web services for more than a decade.

In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.

Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.

John Webster
CEO
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.

Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.

The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.

The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.

Sharon Don
General Manager, Products and Services
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

We continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.

Roger Christie
Web Project Manager
Sydney, NSW, Australia
Sefiani Communications Group