Master Residences Yinchuan press

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Overview

On October 15, Master Real Estate launched a press campaign for the launch of an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments, named Master Residences Yinchuan.

Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

In a congested property market, the developer needed to achieve ‘cut through’.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

The press ad; a double page spread in the Yinchuan Daily; featured photography by Derryck Menere and graphic design by Yaean Design (both of Shanghai). The key image also appeared in print, press, online and video collaterals.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.

masterresidences.com

Details

Client: Master Real Estate
Solution/s: print
Sector/s: real estate
Region/s: Asia & Pacific
Language/s: English, Mandarin
Scope: branding, copywriting, online, photography, premiums, press, print, strategy, video
Features liaison (Hong Kong, Shenzhen, Shanghai, Yinchuan)

From Our Clients

Quotation Mark

Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.

Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.

Robyn Rix
Director (Vice President)
Neutral Bay, NSW, Australia
Quotation Mark

I am very happy with my new website from Digital Tsunami.

Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.

Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.

Thomas Rydell
Composer
Eskilstuna, Sweden
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Digital Tsunami is awesome.

Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.

Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.

Thank you Digital Tsunami. Thank you Andrew

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recording artist
Gold Coast, QLD, Australia
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Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

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Managing Director
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Inarc Design Asia Group
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With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!

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Solvay Pharmaceuticals