Master Residences hardbound book

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Overview

The culmination of the promotion of luxury residential property Master Residences Yinchuan, was a 250 page hardbound book. Entitled “A Design Perspective”, this tome showcased the extraordinarily high quality of all aspects of the property.

The three towers of this exclusive residential precinct in northern China reflected the best-of-breed in residential construction and engineering. Sixty six suppliers from fourteen countries contributed proven, cutting-edge technologies, products and services.

As Creative Director, Digital Tsunami founder Andrew W Morse worked for over six months with an international production team on a cohesive marketing campaign. The components produced comprised bilingual materials, including: animation; branding; electronic document templates; photography; premiums; press ad; print; stationery; websites and videos.

Reflecting the superlative luxury of the property, the teams at Master Real Estate and Shanghai graphic house Yaean Design, produced a book of an exceptionally high standard.

masterresidences.com

Details

Client: Master Real Estate
Solution/s: photography, print
Sector/s: real estate
Region/s: Asia & Pacific
Language/s: English, Mandarin
Scope: print, strategy
Features liaison (Shanghai, Yinchuan)

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The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.

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