M&O identity

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Overview

M&O is a provider of technical and safety training and services for the mining, resources, and offshore oil and gas sector on locations across the globe.

Digital Tsunami was engaged to develop a software solution and deliver a web presence for client access. During the development period, a refinement of the brand identity was considered.

The development process began with a lightning bolt of creative inspiration. Literally sketching on a paper napkin, the concept was formed in just seconds, (although 20 years of creatively connected neurons made the inspiration possible)!

The concept began with the initials M and O (derived from the company’s original name, Marine and Offshore). The “O” could obviously form a globe, but a much more subtle approach was apparent. By converting the “M” into a series of small triangles, they represented both the energy of a gas flare and visually extrapolated to infer a massive globe on a blue square of ocean.

The identity was devised to enable the brand to stand comfortably amongst the globally recognised petroleum brands which are its clients.

Digital Tsunami also developed software and a web interface for this client.

 

Details

Client: M&O Group
Solution/s: branding
Sector/s: education & training, energy & environment, human resources, resources, safety & security
Region/s: Americas, Asia & Pacific, EMEA
Language/s: English
Scope: identity development
Features liasing with client in Macae Brazil, Luanda Angola and Perth Australia

From Our Clients

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Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
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With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!

Grant C. Duff
Head of Marketing
Sydney, NSW, Australia
Solvay Pharmaceuticals
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Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.

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Gold Coast, QLD, Australia
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Tamarind Thai
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Korvest (ASX:KOV)