M&O identity

Close

Overview

M&O is a provider of technical and safety training and services for the mining, resources, and offshore oil and gas sector on locations across the globe.

Digital Tsunami was engaged to develop a software solution and deliver a web presence for client access. During the development period, a refinement of the brand identity was considered.

The development process began with a lightning bolt of creative inspiration. Literally sketching on a paper napkin, the concept was formed in just seconds, (although 20 years of creatively connected neurons made the inspiration possible)!

The concept began with the initials M and O (derived from the company’s original name, Marine and Offshore). The “O” could obviously form a globe, but a much more subtle approach was apparent. By converting the “M” into a series of small triangles, they represented both the energy of a gas flare and visually extrapolated to infer a massive globe on a blue square of ocean.

The identity was devised to enable the brand to stand comfortably amongst the globally recognised petroleum brands which are its clients.

Digital Tsunami also developed software and a web interface for this client.

 

Details

Client: M&O Group
Solution/s: branding
Sector/s: education & training, energy & environment, human resources, resources, safety & security
Region/s: Americas, Asia & Pacific, EMEA
Language/s: English
Scope: identity development
Features liasing with client in Macae Brazil, Luanda Angola and Perth Australia

From Our Clients

Quotation Mark

.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

I could not be more delighted. Once again Thank You. You and your team at Digital Tsunami have been incredible.

Dan Usher
Founder
Sydney, NSW, Australia
if3
Quotation Mark

Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.

Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.

Robyn Rix
Director (Vice President)
Neutral Bay, NSW, Australia
Quotation Mark

You are a true professional Andrew, and your team was very impressive.

The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.

Jamie MacDonald
Senior Manager, Consumer Marketing & Planning
Hong Kong
Hong Kong Tourism Board
Quotation Mark

We are delighted with our new website and early feedback from clients and associates is very positive.

The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.

Thank you for all your help and patience in working with us for this successful outcome.

Robyn Sefiani
Managing Director
Sydney, NSW, Australia
Sefiani Communications Group