Helping Hand print campaign

Close

Overview

Helping Hand is a charitable organisation in Hong Kong, which assists the elderly who have no financial support. The major annual fundraising drive is at Lunar New Year, when a press and print campaign promotes the sale of cookies, which contribute directly to support of the elderly.

Past beneficiaries have also included neurologically challenged and Downs Syndrome children, economically disadvantaged families, children without parents, victims of domestic violence, elderly and isolated people, people with chronic illnesses, physically disabled people, and street sleepers.

As a corporate social responsibility (CSR) initiative, Digital Tsunami has supported Helping Hand since 1998 on a pro-bono basis.

For this annual print campaign, Digital Tsunami’s Head of Production, Andy Chan, has managed photographic sessions with highly renowned Hong Kong actor / performer, Jackie Cheung. Photographers Bobby Lee and (more recently), Joe Chan, have contributed their time, resources and talents. Andy also produced a video for Kowloon Motor bus (KMB), on their contribution to the campaign.

The posters appear in daily press and prominently on billboards in the busy mass transit rail (MTR) stations.

helpinghand.org.hk

Details

Client: Helping Hand
Solution/s: photography, production
Sector/s: advertising & marketing, financial services, healthcare
Region/s: Asia & Pacific
Language/s: Cantonese, English
Scope: studio photography
Features liaison (Hong Kong)

From Our Clients

Quotation Mark

Andrew and his team have provided consistently good service and met both our needs and expectations. He certainly knows his stuff and delivers workable web solutions in a highly professional manner.

Dr Adrian Cohen
CEO
Sydney, NSW, Australia
Immediate Assistants
Quotation Mark

We have been a client of Digital Tsunami now for a number of years.

As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy multiple times.

We host multiple websites and services through them, and use them for technical and creative work.

There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.

Adam Connell
Marketing Executive
Adelaide, SA, Australia
Quotation Mark

I'm very pleased with my new website. Clean, crisp and well-ordered. Many thanks to Andrew and the team at Digital Tsunami for their speedy work and dedicated follow up, ensuring a glitch-free launch!

Stephanie Oley
Writer, Editor, Translator
Sydney, NSW, Australia
Quotation Mark

Once again, thanks for your promptness and partnership.

The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.

Claudio Falcão Gomes
Head of IT
Botany, NSW, Australia
Abbott
Quotation Mark

We are all very happy with the new website and believe it captures the essence of the Group One brand.

Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.

Jake Gorman
General Manager
Canberra, ACT, Australia
Group One