Helping Hand photography

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Overview

Helping Hand is a charitable organisation, which assists elderly people in Hong Kong to live fulfilling lives. The major annual fundraising drive is at Lunar New Year, when a press and print campaign promotes the sale of cookies, which contribute directly to support of the elderly.

Past beneficiaries have also included neurologically challenged and Downs Syndrome children, economically disadvantaged families, children without parents, victims of domestic violence, elderly and isolated people, people with chronic illnesses, physically disabled people, and street sleepers.

As a corporate social responsibility (CSR) initiative, Digital Tsunami has supported Helping Hand since 1998 on a pro-bono basis.

For this annual print campaign, Digital Tsunami’s Head of Production, Andy Chan, has managed photographic sessions with highly renowned Hong Kong actor / performer, Jackie Cheung.

Photographers Bobby Lee and (more recently), Joe Chan, have contributed their time, resources and talents. Andy also produced a video for Kowloon Motor bus (KMB), on their contribution to the campaign.

The posters appear in daily press and prominently on billboards in the busy mass transit rail (MTR) stations and bus shelters across the territory.

helpinghand.org.hk

Details

Client: Helping Hand
Solution/s: photography
Sector/s: advertising & marketing, financial services, healthcare
Region/s: Asia & Pacific
Language/s: Cantonese, English
Scope: studio photography
Features liaison (Hong Kong)

From Our Clients

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It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Recruitment
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Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
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We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.

Rupert Blatch
National Sales & Marketing Manager
Port Kembla, NSW, Australia
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The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.

Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.

We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.

I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.

Claudio Falcão Gomes
IT Manager
Sydney, NSW, Australia
Solvay Pharmaceuticals
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The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.

Glenn Murray
Director
Sydney, NSW, Australia
Divine Write