First Thursday Curry Club identityClose
The First Thursday Curry Club (FTCC) is a rapidly expanding, international series of regular invitation-only events. In multiple cities, monthly gatherings at bars are followed by casual prix fixe dining at an Indian, Nepalese, Pakistani or Sri Lankan curry restaurant. The executive, entrepreneur and expatriate attendees, experience a great camaraderie.
The initiative of a dynamic New Zealand businessman, the FTCC is preparing to expand the concept globally.
Digital Tsunami was commissioned to produce a powerful, unique and evocative identity. A logo was developed by a European designer, who is a former McCann Erickson Creative Director. His rationale:
“The mark of the First Thursday Curry Club is an elephant holding a curry leaf, portraying the social aspect of the curry club. Elephants are very social creatures as they travel in herds. The fact that the elephant is elevated, shows the status that curry club members hold in society, while the building represents both the origins of the curry and also a meeting place“.
|Client:||First Thursday Curry Club|
From Our Clients
By taking the time to understand our business, industry and vision, Digital Tsunami created a site that truly reflected our leadership position in the market and our strategic direction.
Digital Tsunami's expertise in visual design, photography, website navigation and business writing, resulted in an extremely effective website.
The project was expertly managed from end to end which resulted in a fast and efficient process.
We are delighted with our new website and early feedback from clients and associates is very positive.
The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.
Thank you for all your help and patience in working with us for this successful outcome.
.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.
I would like to thank you for your tremendous contribution to Foodbank over the years.
The organisation certainly wouldn’t be where we are today without your support!
With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!