First Thursday Curry Club identity

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Overview

The First Thursday Curry Club (FTCC) is a rapidly expanding, international series of regular invitation-only events.  In multiple cities, monthly gatherings at bars are followed by casual prix fixe dining at an Indian, Nepalese, Pakistani or Sri Lankan curry restaurant. The executive, entrepreneur and expatriate attendees, experience a great camaraderie.

The initiative of a dynamic New Zealand businessman, the FTCC is preparing to expand the concept globally.

Digital Tsunami was commissioned to produce a powerful, unique and evocative identity. A logo was developed by a European designer, who is a former McCann Erickson Creative Director. His rationale:

The mark of the First Thursday Curry Club is an elephant holding a curry leaf, portraying the social aspect of the curry club. Elephants are very social creatures as they travel in herds. The fact that the elephant is elevated, shows the status that curry club members hold in society, while the building represents both the origins of the curry and also a meeting place“.

Details

Client: First Thursday Curry Club
Solution/s: branding, identity
Sector/s: association, hospitality
Region/s: Asia/Pacific
Language/s: English
Scope: logo design
Features creative liaison

From Our Clients

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The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.

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eat2eat
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You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.

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