First Thursday Curry Club identity

Close

Overview

The First Thursday Curry Club (FTCC) is a rapidly expanding, international series of regular invitation-only events.  In multiple cities, monthly gatherings at bars are followed by casual prix fixe dining at an Indian, Nepalese, Pakistani or Sri Lankan curry restaurant. The executive, entrepreneur and expatriate attendees, experience a great camaraderie.

The initiative of a dynamic New Zealand businessman, the FTCC is preparing to expand the concept globally.

Digital Tsunami was commissioned to produce a powerful, unique and evocative identity. A logo was developed by a European designer, who is a former McCann Erickson Creative Director. His rationale:

The mark of the First Thursday Curry Club is an elephant holding a curry leaf, portraying the social aspect of the curry club. Elephants are very social creatures as they travel in herds. The fact that the elephant is elevated, shows the status that curry club members hold in society, while the building represents both the origins of the curry and also a meeting place“.

Details

Client: First Thursday Curry Club
Solution/s: branding, identity
Sector/s: association, hospitality
Region/s: Asia/Pacific
Language/s: English
Scope: logo design
Features creative liaison

From Our Clients

Quotation Mark

Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.

Steve Mannion
General Manager, Sales & Marketing
Silverwater, NSW, Australia
Quotation Mark

We have been a client of Digital Tsunami now for a number of years.

As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy.

We host multiple websites and services through them, and use them for technical and creative work.

There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.

Adam Connell
Marketing Executive
Adelaide, SA, Australia
EzyStrut (ASX:KOV)
Quotation Mark

You are a true professional Andrew, and your team was very impressive.

The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.

Jamie MacDonald
Senior Manager, Consumer Marketing & Planning
Hong Kong
Hong Kong Tourism Board
Quotation Mark

Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.

Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.

Robyn Rix
Director (Vice President)
Neutral Bay, NSW, Australia
Quotation Mark

Andrew and the team at Digital Tsunami are an absolute joy to work with, going above and beyond to design and host an amazing website for Cameragal Montessori School. Their work has led to an increase in enrolments and greater visibility within the community. They are always quick to make suggestions for improvement and implement changes - the embodiment of great customer service.

Kellie Beumer
Marketing Officer
North Sydney, NSW, Australia