Black n Wright identity

Close

Overview

Black n Wright is a nascent Australian film and television production company.

Founded by lawyer Glenn Wright, the company needed a brand name and identity which would reflect both the past century of filmmaking and the contemporary world.

The founder’s interest in movies and his name suggested a play on early ‘black and white’ cinema. In order to personalise and make it memorable, current .. and able to be trademarked, “Black n Wright” was proposed.

Adopting the top level domain ‘.film‘, allowed us to reinforce the focus of the company.

When creating a new identity for a startup (or reinventing or refining the identity of an established enterprise), it is a process we like to call: ‘The birth of a brand’.

Any brand identity is comprised of: a brand name (and domain name), logo, brandline, font, colour palette, ‘tone of voice’ and visual assets.

To maximise creative input, a detailed brief was inserted into a crowd-sourcing platform. Scores of submissions were received, with a plethora of conventional imagery of cameras, celluloid and sprocket holes. Eventually, the undiluted strength of a simple wordmark and colour scheme became apparent.

Design is primarily not about what is added, but what is deleted .. until the purest essence remains.

This bold identity has been fundamental to the website and business card.

blacknwright.film

Details

Client: Black n Wright
Solution/s: branding
Sector/s: entertainment, video production
Region/s: Asia / Pacific, Australia
Language/s: English
Scope: identity development, print, online
Features brand development, logo development, web development, online, print design, print

From Our Clients

Quotation Mark

Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.

Keith Abbott
Group Manager, ODL
Abu Dhabi, United Arab Emirates
Leighton International
Quotation Mark

(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.

The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.

I would personally rate this site in the top 2 percent of world wide web sites today.

Paul McCloskey
President
Dural, NSW, Australia
Laservision
Quotation Mark

Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.

Ian Brand
Manager - Information Services
Adelaide, SA, Australia
Quotation Mark

We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.

Vikram Aggarwal
CEO
Singapore
eat2eat
Quotation Mark

Once again, thanks for your promptness and partnership.

The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.

Claudio Falcão Gomes
Head of IT
Botany, NSW, Australia
Abbott