Black n Wright identity

Close

Overview

Black n Wright is a nascent Australian film and television production company.

Founded by lawyer Glenn Wright, the company needed a brand name and identity which would reflect both the past century of filmmaking and the contemporary world.

The founder’s interest in movies and his name suggested a play on early ‘black and white’ cinema. In order to personalise and make it memorable, current .. and able to be trademarked, “Black n Wright” was proposed.

Adopting the top level domain ‘.film‘, allowed us to reinforce the focus of the company.

When creating a new identity for a startup (or reinventing or refining the identity of an established enterprise), it is a process we like to call: ‘The birth of a brand’.

Any brand identity is comprised of: a brand name (and domain name), logo, brandline, font, colour palette, ‘tone of voice’ and visual assets.

To maximise creative input, a detailed brief was inserted into a crowd-sourcing platform. Scores of submissions were received, with a plethora of conventional imagery of cameras, celluloid and sprocket holes. Eventually, the undiluted strength of a simple wordmark and colour scheme became apparent.

Design is primarily not about what is added, but what is deleted .. until the purest essence remains.

This bold identity has been fundamental to the website and business card.

blacknwright.film

Details

Client: Black n Wright
Solution/s: branding
Sector/s: entertainment, video production
Region/s: Asia / Pacific, Australia
Language/s: English
Scope: identity development, print, online
Features brand development, logo development, web development, online, print design, print

From Our Clients

Quotation Mark

We are very pleased with the end result. It was good to have you pushing us along for material in order that we met the agreed completion deadline - you certainly are good project managers!

Mike A Rawbone
Managing Director
Hong Kong
HR Associates
Quotation Mark

.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.

Matthew Gormly
Director
Mönsterås, Sweden
Quotation Mark

Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.

Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.

Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.

Amy & Gabriel Rey
Restaurateurs
Sydney, NSW, Australia
Tamarind Thai
Quotation Mark

I would like to thank you for your tremendous contribution to Foodbank over the years.

The organisation certainly wouldn’t be where we are today without your support!

Lyndon Pereira
Analysis & Design Co-ordinator
Sydney, Australia
Quotation Mark

Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.

He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.

Laurie K. Gilbert
Director
Shah Alam, Selangor, Malaysia