Acrylic product photography

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Overview

For an online Australian brand, distributing industrial-grade plastics, Digital Tsunami shot photography of a vast number of acrylic and polycarbonate products including; Lexan®, Perspex® and Teflon®.

To ensure consistent images for colour and thickness variations across the extensive range, the individual samples and range shots were photographed ‘in limbo’ (on a seamless white background). Shooting in a studio environment enabled control of lighting and background, to highlight translucency, thickness and surface characteristics.

In addition, featured products were photographed with an extremely narrow depth of field to create semi-abstract textural backgrounds. These complied to an aesthetic which is both glamorous and intensely product-centric.

An integral part of working with any client or product is researching the subject matter. Professionals who love what they do, derive a great deal of pleasure from learning highly specific technical and operational minutiae in order to better understand the client and the target audience’s considerations. An example:

Ultra-high-molecular-weight polyethylene (UHMWPE) transfers load more effectively to the polymer backbone by strengthening intermolecular interactions. With the highest impact strength of any thermoplastic, UHMWPE is self-lubricating, possesses both a very low coefficient of friction and an abrasion resistance 15 times higher than carbon steel. Combined, these characteristics make it a perfect material to cope with impact and friction-generated heat as buffers on production lines, necessitating far less frequent replacement compared to any other material.

Understanding this allowed us to accept UHMWPE surface scuffing as reflective of its nature, rather than a blemish, and feature it artistically.

Digital Tsunami also collaborated with the client to develop the brand name, brandline and identity.

Details

Client: confidential
Solution/s: photography
Sector/s: retail
Region/s: Asia & Pacific
Language/s: English
Scope: studio product photography
Features individual product and product range shots

From Our Clients

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(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.

The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.

I would personally rate this site in the top 2 percent of world wide web sites today.

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President
Dural, NSW, Australia
Laservision
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You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.

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Bankstown, NSW, Australia
Aerospace Aviation
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Marietta Courtney
Principal
Sydney, NSW, Australia
Cameragal Montessori School
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Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.

The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Defence
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The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.

We valued the high level of creative design provided by Digital Tsunami, both for the website and the corporate identity.

Anthony Chiu
Managing Director
Hong Kong