Acrylic product photography

Close

Overview

For an online Australian brand, distributing industrial-grade plastics, Digital Tsunami shot photography of a vast number of acrylic and polycarbonate products including; Lexan®, Perspex® and Teflon®.

To ensure consistent images for colour and thickness variations across the extensive range, the individual samples and range shots were photographed ‘in limbo’ (on a seamless white background). Shooting in a studio environment enabled control of lighting and background, to highlight translucency, thickness and surface characteristics.

In addition, featured products were photographed with an extremely narrow depth of field to create semi-abstract textural backgrounds. These complied to an aesthetic which is both glamorous and intensely product-centric.

An integral part of working with any client or product is researching the subject matter. Professionals who love what they do, derive a great deal of pleasure from learning highly specific technical and operational minutiae in order to better understand the client and the target audience’s considerations. An example:

Ultra-high-molecular-weight polyethylene (UHMWPE) transfers load more effectively to the polymer backbone by strengthening intermolecular interactions. With the highest impact strength of any thermoplastic, UHMWPE is self-lubricating, possesses both a very low coefficient of friction and an abrasion resistance 15 times higher than carbon steel. Combined, these characteristics make it a perfect material to cope with impact and friction-generated heat as buffers on production lines, necessitating far less frequent replacement compared to any other material.

Understanding this allowed us to accept UHMWPE surface scuffing as reflective of its nature, rather than a blemish, and feature it artistically.

Digital Tsunami also collaborated with the client to develop the brand name, brandline and identity.

Details

Client: confidential
Solution/s: photography
Sector/s: retail
Region/s: Asia & Pacific
Language/s: English
Scope: studio product photography
Features individual product and product range shots

From Our Clients

Quotation Mark

You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.

David Chapman
Operations Manager
Bankstown, NSW, Australia
Aerospace Aviation
Quotation Mark

I could not be more delighted. Once again Thank You. You and your team at Digital Tsunami have been incredible.

Dan Usher
Founder
Sydney, NSW, Australia
if3
Quotation Mark

Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

I happily recommend Andrew and the Digital Tsunami team.

I have dealt with many web marketing and support companies over the years, and have been very impressed with Digital Tsunami's response, advice and understanding of their field. I recommend talking to Andrew about your next web project.

Steve Peereboom
Brand Manager, Australian Monitor International
Melbourne, Victoria, Australia
Hills Holdings Ltd (ASX:HIL)
Quotation Mark

I don't know what you do, but you do it well.

Aimee An Duffy
Chantrepreneur
Gwynedd, Wales