Acrylic product photographyClose
For an online Australian brand, distributing industrial-grade plastics, Digital Tsunami shot photography of a vast number of acrylic and polycarbonate products including; Lexan®, Perspex® and Teflon®.
To ensure consistent images for colour and thickness variations across the extensive range, the individual samples and range shots were photographed ‘in limbo’ (on a seamless white background). Shooting in a studio environment enabled control of lighting and background, to highlight translucency, thickness and surface characteristics.
In addition, featured products were photographed with an extremely narrow depth of field to create semi-abstract textural backgrounds. These complied to an aesthetic which is both glamorous and intensely product-centric.
An integral part of working with any client or product is researching the subject matter. Professionals who love what they do, derive a great deal of pleasure from learning highly specific technical and operational minutiae in order to better understand the client and the target audience’s considerations. An example:
Ultra-high-molecular-weight polyethylene (UHMWPE) transfers load more effectively to the polymer backbone by strengthening intermolecular interactions. With the highest impact strength of any thermoplastic, UHMWPE is self-lubricating, possesses both a very low coefficient of friction and an abrasion resistance 15 times higher than carbon steel. Combined, these characteristics make it a perfect material to cope with impact and friction-generated heat as buffers on production lines, necessitating far less frequent replacement compared to any other material.
Understanding this allowed us to accept UHMWPE surface scuffing as reflective of its nature, rather than a blemish, and feature it artistically.
Digital Tsunami also collaborated with the client to develop the brand name, brandline and identity.
|Region/s:||Asia & Pacific|
|Scope:||studio product photography|
|Features||individual product and product range shots|
From Our Clients
We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.
Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.
I recently engaged Digital Tsunami to design and build my 60-page website. I'm a website copywriter who relies heavily on web-generated business, so my own online presence needs to be impeccable.
The solution that Digital Tsunami supplied is brilliant. It meets my needs perfectly; it's clean, bold, elegant, fast, and easy to edit. I've had lots of very positive feedback about it, and since launch, my request for quote rate and conversion rate have increased markedly.
The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.
I have no hesitation in recommending the website design services of Digital Tsunami to any business .. that needs a stand-out online presence.
.. organised, meticulously detailed and yet flexible - always serving client needs to the highest standards. From a client perspective, you can expect high quality, timely completion and minimal fuss.
Andrew and his team have provided consistently good service and met both our needs and expectations. He certainly knows his stuff and delivers workable web solutions in a highly professional manner.