Pinterest groups: advertising, design and innovationJuly 20, 2013
Human are inverterate collectors. Objects, ideas, and now digital images on social networks. But with the digital world at your fingertips, how do you choose where to store it and what to collect?
Famous faces, inked bodies, cute kittens, playful puppies, pithy sayings and gorgeous landscapes. All are proving massively popular. The categorisation is entirely individual.
What topics hold your interest?
- automotive exotica
- clever advertising
- pioneering women
- industrial design
- household health
- monochrome photography
There are collections of images of these (and a vast multitude of other topics), on the social image-sharing platform Pinterest.
Unlike Instagram, where a high number of images are produced by users on their tablets and camera phones, Pinterest allows users to upload, add from a website or simply ‘repin’ what they find on other users special interest ‘boards’.
Pinterest is also another opportunity for brands to engage with their clients and customers, and to establish their philosophy in the marketplace. Yet to date, remarkably few are engaging in a two-way dialogue of allowing their customers to contribute images. Most remain limited to the old philosophy of ‘broadcasting’ content; albeit encouraging their customers to share; rather than engaging in a mutual conversation.
Publishers are in an ideal position to capitalise on their extensive visual assets. Examples include The New York Times, The Chicago Tribune, Seventeen Magazine. City councils can benefit from spreading the word of their services and attractions, as do: The City of Edinburgh Council, City of Melbourne and Visit Las Vegas.
In the hospitality sector, the Kempinski Hotel & Residences Palm Jumeirah showcases a spectacular location, the Hilton has a HHonors profile for its loyalty program, the Mandarin Oriental Hotel Group has a profile for all its properties and Four Seasons offers individual profiles for each, including Four Seasons Resort Koh Samui and Four Seasons Hotel George V Paris.
Brands are represented in a wide variety of sectors. Airlines: British Airways, Air France and QANTAS; skincare products: Clinique UK, Nivea UK, Shiseido and Shu Uemura; footwear: Manolo Blahnik, Nike Women and Timberland; retailers: Harrods, Myer MyStore and Bergdorf Goodman and automotive brands: Ferrari Store, Toyota USA and Lexus Design Award.
While there are vast opportunities for brands to engage via Pinterest, some still have gone no further than securing the name, e.g. Woolworths and Westpac. It is possible of course, that these profiles were not created by the brands at all, but opportunism by individuals anticipating a commercial sale.
Despite the wide variety of social platforms available, brands need to develop an integrated, wholistic and consistent strategy to their use of social media for both external and internal stakeholders. Engaging with staff and loyal customer advocates is a powerful means to increasing brand recognition and reputation.
City of Edinburgh Council
City of Melbourne
Four Seasons Resort Koh Samui
Four Seasons Hotel George V Paris
IBM Center for Applied Insights
Kempinski Hotel & Residences Palm Jumeirah
Lexus Design Award
Mandarin Oriental Hotel Group
The Chicago Tribune
The New York Times
Visit Las Vegas
From Our Clients
The MULS Executive is delighted with this aesthetically pleasing, user friendly site.
We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.
Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.
When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.
We have been a client of Digital Tsunami now for a number of years.
As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy multiple times.
We host multiple websites and services through them, and use them for technical and creative work.
There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.
Digital Tsunami is awesome.
Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.
Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.
Thank you Digital Tsunami. Thank you Andrew