A refined interface for LinkedIn

LinkedIn has continued its interface evolution with the launch of a refined format.

Amongst the latest changes are:

  • replacement of the LinkedIn logo with the “in” icon (in the top left of the screen)
  • a hidden main nav, which slides down when the cursor is at the top of the page
  • status updates elevated to the top of the page
  • People You May Know and Ads duplicated at the top and bottom of the sidebar
  • ‘bottomless’ content in the main panel, which populates as you scroll down
  • larger images for profiles
  • larger pop-out panels on rollover of profile images in People You May Know
  • the ability to follow ‘Channels’
  • the ability to follow ‘Influencers’

The Influencers concept is incorporated in a highly graphic format with columns of photographs integrated with news items, the author’s portrait and follow link. Pardon the pun, but this format ‘follows’ a style which has already been well-established by publishers and social networks, so it is perhaps unsurprising that LinkedIn is bringing it to the world’s professional online network.

One aspect of the Influencers module which may be unpopular with some, is that profiles are automatically following multiple Influencers, which if preferred, have to manually ‘unfollowed’!

I am sure that the strategy is intended to engage members in the process, but not everybody desires to follow business-people simply because they are well-recognised.

The LinkedIn format changes continue the continual cross-pollination of components between major online players (business, entertainment and social).

A process which is likely to continue.

From Our Clients

Quotation Mark

We are delighted with our new website and early feedback from clients and associates is very positive.

The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.

Thank you for all your help and patience in working with us for this successful outcome.

Robyn Sefiani
Managing Director
Sydney, NSW, Australia
Sefiani Communications Group
Quotation Mark

Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
Quotation Mark

The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.

Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.

We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.

I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.

Claudio Falcão Gomes
IT Manager
Sydney, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

Once again, thanks for your promptness and partnership.

The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.

Claudio Falcão Gomes
Head of IT
Botany, NSW, Australia
Abbott
Quotation Mark

It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Recruitment
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.