Mobile video consumption keeps growing

Over the 3 years to Q4 2014, time spent watching video on handheld devices has increased by 719%.

The Global Video Index Q4 2013, just released by Ooyala, has revealed record growth of video viewing on smartphones and tablets. As predicted in Q1, growth over the year doubled. In Q4, the time consumers spent watching video on mobile devices exceeded one fourth of all online viewing.

The year-over-year growth represents an opportunity for brands to build and monetize cross-device experiences, and to reach broader audiences as mobile and tablet viewers multiply. It also indicates the power and increasing ubiquity of video as a selling and informational tool.

By 2016, Ooyala predicts that handheld devices will account for half of all online video viewing.

Digital Tsunami proclaimed 2013 the Year of Video, Mobile and Social and has re-emphasised them as critical marketing priorities in 2014.

Some recent items which reinforce this:

Ooyala helps broadcasters, cable providers and online media companies by monitoring the global video marketplace through 200M unique users in 130 countries with real-time video analytics. Clever advertisers are utilising the video medium to build brand awareness and social engagement.

Several excellent examples of creative brilliance are videos by Post-It Notes, Air New Zealand and The Sunday Times (UK).

Digital Tsunami has been producing online video since 1996. Company founder Andrew W Morse first worked in film production in 1979, and has worked with globally recognised brands including Mercedes-Benz, Merck, Citizen, Cathay Pacific and Abbott.

While at Essential Asia in 1993, Morse produced and directed television commercials in the style of a computer game, for US food brand Tootsie Roll. He states “We developed a licensed character based on the fruit gummy product, an environment with challenges and rewards which emphasised the nutritional benefits of the product, then used fast moving ‘2 and a half D’ cel animation, with integrated sound effects consistent with those of a computer game.” The spot was produced in multiple languages for terrestrial and satellite broadcast across Asia.

With the expertise to produce a global video or a six-second ‘blipvert’, Digital Tsunami enables you to maximise the exceptional ROI of online video.

To promote your brand effectively with social, mobile and video, across all languages, geographic regions and platforms, contact Digital Tsunami today.

 

Sources:
Ooyala Global Video Index Q4 2013
Global Web Index
Digital Tsunami on Twitter
Vine
Digital Tsunami on YouTube

From Our Clients

Quotation Mark

You are a true professional Andrew, and your team was very impressive.

The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.

Jamie MacDonald
Senior Manager, Consumer Marketing & Planning
Hong Kong
Hong Kong Tourism Board
Quotation Mark

Digital Tsunami is awesome.

Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.

Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.

Thank you Digital Tsunami. Thank you Andrew

Jenna Dearness Dark
recording artist
Gold Coast, QLD, Australia
Quotation Mark

We are delighted with our new website and early feedback from clients and associates is very positive.

The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.

Thank you for all your help and patience in working with us for this successful outcome.

Robyn Sefiani
Managing Director
Sydney, NSW, Australia
Sefiani Communications Group
Quotation Mark

Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
Quotation Mark

We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.

Vikram Aggarwal
CEO
Singapore
eat2eat
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.