Mobile video consumption keeps growingApril 9, 2014
Over the 3 years to Q4 2014, time spent watching video on handheld devices has increased by 719%.
The Global Video Index Q4 2013, just released by Ooyala, has revealed record growth of video viewing on smartphones and tablets. As predicted in Q1, growth over the year doubled. In Q4, the time consumers spent watching video on mobile devices exceeded one fourth of all online viewing.
The year-over-year growth represents an opportunity for brands to build and monetize cross-device experiences, and to reach broader audiences as mobile and tablet viewers multiply. It also indicates the power and increasing ubiquity of video as a selling and informational tool.
By 2016, Ooyala predicts that handheld devices will account for half of all online video viewing.
Digital Tsunami proclaimed 2013 the Year of Video, Mobile and Social and has re-emphasised them as critical marketing priorities in 2014.
Some recent items which reinforce this:
- Australians spending almost 24 hours online each week
- Around the globe, there are now more smartphones in use than desktop computers
Ooyala helps broadcasters, cable providers and online media companies by monitoring the global video marketplace through 200M unique users in 130 countries with real-time video analytics. Clever advertisers are utilising the video medium to build brand awareness and social engagement.
Several excellent examples of creative brilliance are videos by Post-It Notes, Air New Zealand and The Sunday Times (UK).
Digital Tsunami has been producing online video since 1996. Company founder Andrew W Morse first worked in film production in 1979, and has worked with globally recognised brands including Mercedes-Benz, Merck, Citizen, Cathay Pacific and Abbott.
While at Essential Asia in 1993, Morse produced and directed television commercials in the style of a computer game, for US food brand Tootsie Roll. He states “We developed a licensed character based on the fruit gummy product, an environment with challenges and rewards which emphasised the nutritional benefits of the product, then used fast moving ‘2 and a half D’ cel animation, with integrated sound effects consistent with those of a computer game.” The spot was produced in multiple languages for terrestrial and satellite broadcast across Asia.
With the expertise to produce a global video or a six-second ‘blipvert’, Digital Tsunami enables you to maximise the exceptional ROI of online video.
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