Minitel, Adieu.

Preparing for an international film market in 1986, we used Telex. Coordinating international film shoots in 1987, we used a fax. Planning television commercials in Paris in mid 1994, the first communications tool we installed in our production office was a Minitel. Later that same year, the web changed our lives.

Precursor to personal computing and broadband, the revolutionary Minitel information service was a telephone connected device, comprised of a small AZERTY keyboard and monochrome CRT screen, functioning like an electronic Yellow Pages with text slowly appearing, one pixelated character at a time.

When introduced in 1982, the Minitel heralded a new technological era for the French, following the futuristic Train à Grande Vitesse (TGV) trains, the fastest in the world, introduced the previous year.

The Minitel was distributed free to the French populace and for most, would have preceded personal ownership of a facsimile (fax) machine. It was the world’s first widely available screen-keyboard device and operated on payments added to the telephone bill.

The Minitel enabled searches of the “L’Annuaire Electronique” (national phone registry), weather conditions, stock prices, bank balances, as well as travel and accommodation bookings, clothing purchases, exam results and online chat. It even offered the world’s first adult chat rooms, known as ”messageries roses”.

Previous communications had been limited to typewriter, telegram and telephone. In the USA, printed resources started with seed catalogs, the famed Sears catalog and then in the late 60’s, the immensely comprehensive “Whole Earth Catalog”.

In rural France, especially for farmers in Brittany, Minitel was and has remained a practical and social conduit.

At its’ peak, it is estimated that 9 million Minitel terminals served 25 million French users, and up until last week, 400,000 were still in regular use. Similar services were introduced in other countries from Japan to South Africa, but none achieved the longevity or the affectionate popular appeal of  “La petite boite marron” (the little brown box).

However, today, 30 years after its launch, France Télécom has finallly switched off the Minitel service.

Unable to compete with the World Wide Web, it has joined the ticker tape machine to become one more item of technological history.

 

watch a Minitel commercial:

watch a Minitel presentation (in French)
watch an American television story on the Minitel (in English)

watch video of the Minitel “Ulla”
watch video of the Minitel
watch video of the Minitel

photo credits:

Raphaël Labbé via Flickr
Nicolas Nova

 

From Our Clients

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Clients have really appreciated the video .. sales staff are so pleased to have this tool. It is very empowering to show.

Anisa Meriem Telwar
President
Atlanta, Georgia, USA
Anisa International
Quotation Mark

I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.

Chris Shain
Photographer
Sydney, NSW, Australia
Images for Business
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Andrew and his team have supported Foodbank by providing web services for more than a decade.

In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.

Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.

John Webster
CEO
Sydney, NSW, Australia
Foodbank Australia
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Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.

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Director
Hong Kong
L’Image
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We are delighted with our new website and early feedback from clients and associates is very positive.

The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.

Thank you for all your help and patience in working with us for this successful outcome.

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Managing Director
Sydney, NSW, Australia
Sefiani Communications Group
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