Minitel, Adieu.

Preparing for an international film market in 1986, we used Telex. Coordinating international film shoots in 1987, we used a fax. Planning television commercials in Paris in mid 1994, the first communications tool we installed in our production office was a Minitel. Later that same year, the web changed our lives.

Precursor to personal computing and broadband, the revolutionary Minitel information service was a telephone connected device, comprised of a small AZERTY keyboard and monochrome CRT screen, functioning like an electronic Yellow Pages with text slowly appearing, one pixelated character at a time.

When introduced in 1982, the Minitel heralded a new technological era for the French, following the futuristic Train à Grande Vitesse (TGV) trains, the fastest in the world, introduced the previous year.

The Minitel was distributed free to the French populace and for most, would have preceded personal ownership of a facsimile (fax) machine. It was the world’s first widely available screen-keyboard device and operated on payments added to the telephone bill.

The Minitel enabled searches of the “L’Annuaire Electronique” (national phone registry), weather conditions, stock prices, bank balances, as well as travel and accommodation bookings, clothing purchases, exam results and online chat. It even offered the world’s first adult chat rooms, known as ”messageries roses”.

Previous communications had been limited to typewriter, telegram and telephone. In the USA, printed resources started with seed catalogs, the famed Sears catalog and then in the late 60’s, the immensely comprehensive “Whole Earth Catalog”.

In rural France, especially for farmers in Brittany, Minitel was and has remained a practical and social conduit.

At its’ peak, it is estimated that 9 million Minitel terminals served 25 million French users, and up until last week, 400,000 were still in regular use. Similar services were introduced in other countries from Japan to South Africa, but none achieved the longevity or the affectionate popular appeal of  “La petite boite marron” (the little brown box).

However, today, 30 years after its launch, France Télécom has finallly switched off the Minitel service.

Unable to compete with the World Wide Web, it has joined the ticker tape machine to become one more item of technological history.

 

watch a Minitel commercial:

watch a Minitel presentation (in French)
watch an American television story on the Minitel (in English)

watch video of the Minitel “Ulla”
watch video of the Minitel
watch video of the Minitel

photo credits:

Raphaël Labbé via Flickr
Nicolas Nova

 

From Our Clients

Quotation Mark

.. exceptional service and experience across all elements of web development from interactive strategy and marketing through to interface design and project management.

Peter Crocker
Owner
Sydney, NSW, Australia
BusinessCopywriter
Quotation Mark

.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.

Chris Gordon
Communications Manager
Hong Kong
Leighton Asia
Quotation Mark

With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!

Grant C. Duff
Head of Marketing
Sydney, NSW, Australia
Solvay Pharmaceuticals
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.