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In the time I have been making web sites, I think I've never been so intrigued by a concept as the landing page. Simple, yet refined to the point of pixel-pecked proportions, it begs for experimentation. So, I decided that since I have the perfect platform to test out my ideas, I'm going to blog about it as I go, for two reasons. One, this is the first time I have truly set my mind to making one page as effective as possible as far as sales conversions go.
Now, don't get me wrong, I have worked on plenty of sites where we knew what the function of that particular page was going to be. And I've done consulting on ecommerce sites for workflow and user-interface application design. But I've never had the ability to have full control over the entire process of creating a page from scratch, where I had total access to every part of the page from the decision-making on function and graphics right down to the web analytics package that tells me if it's working or not.
So, this is going to be interesting, and I thought I'd share my thoughts with you about it. The site is our fledgling enterprise Bluetoothit.com, which we launched the end of November, 2007.
In order to use the latest and best materials, I'm going to use different resources around the web, including Lance and Sandra's fairly new book, Web Design for ROI.  It has one whole chapter focused on landing pages, and I not only
want to utilize their ideas, I want it to be a living testimony to the power of design for ROI, which I truly believe in.
Here's the approach I want to take:
- Start with design mockups, use paper prototypes first
- Make 2-3 pages for testing different ideas
- Post the results here for discussion
I think this will be instructive I know I will learn as I go. I want to give back something, maybe this will help someone along that is struggling with getting it right on landing pages. Recommend this article... |
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I've jumped from page 12 to page 1 !
By: Barry (Guest) on 19-03-2008 19:20