Helga’s helps the hungry

For low-income families, homeless teens or elderly pensioners in Australia, hunger is part of daily life.

Goodman Fielder and Foodbank Australia are taking concrete action to reduce hunger.

Foodbank Australia is the nation’s largest hunger relief organisation, offering a logistics conduit between the food industry’s surplus product and the welfare sector’s need. In 2011, the organisation provided sufficient food for 28 million meals via thousands of charities and community groups across Australia.

CEO of Foodbank John Webster states; “It is a disturbing fact that every day in this ‘lucky country’, people are forced to make difficult choices such as: “Should I fill my prescriptions or buy food?” or “Should I skip meals, so I can feed my kids until next payday?”.

As the pantry of the welfare sector, Foodbank works with food manufacturers, distributors and retailers to provide food to the thousands of Australia’s charities and community groups which deliver food relief to those who are struggling to cope.

Bread is one of the key staples for nutritious and balanced meals. For every loaf sold between Wednesday, 21 November and Tuesday, 18 December 2012, Goodman Fielder has committed to providing a free loaf to Foodbank. This could result in the provision of up to 3 million loaves.

This translates into sufficient bread to exceed the annual requirements of Foodbank charities!

By simply choosing to purchase a loaf of Helga’s or Wonder bread, Australians can make a difference in the life of a hungry compatriot.

The Foodbank website displays a ‘Breadometer’ which will track the number of loaves purchased during the campaign. Would you be prepared to help Foodbank reach the 3 million loaves target!

As a corporate social responsibility (CSR) initiative, Digital Tsunami has supported Foodbank since 2000 on a pro-bono basis. This support has included the development, hosting and technical support of web presence at national and state levels.

Watch the video about this hunger relief initiative on Foodbank Australia

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