Helga’s helps the hungry

For low-income families, homeless teens or elderly pensioners in Australia, hunger is part of daily life.

Goodman Fielder and Foodbank Australia are taking concrete action to reduce hunger.

Foodbank Australia is the nation’s largest hunger relief organisation, offering a logistics conduit between the food industry’s surplus product and the welfare sector’s need. In 2011, the organisation provided sufficient food for 28 million meals via thousands of charities and community groups across Australia.

CEO of Foodbank John Webster states; “It is a disturbing fact that every day in this ‘lucky country’, people are forced to make difficult choices such as: “Should I fill my prescriptions or buy food?” or “Should I skip meals, so I can feed my kids until next payday?”.

As the pantry of the welfare sector, Foodbank works with food manufacturers, distributors and retailers to provide food to the thousands of Australia’s charities and community groups which deliver food relief to those who are struggling to cope.

Bread is one of the key staples for nutritious and balanced meals. For every loaf sold between Wednesday, 21 November and Tuesday, 18 December 2012, Goodman Fielder has committed to providing a free loaf to Foodbank. This could result in the provision of up to 3 million loaves.

This translates into sufficient bread to exceed the annual requirements of Foodbank charities!

By simply choosing to purchase a loaf of Helga’s or Wonder bread, Australians can make a difference in the life of a hungry compatriot.

The Foodbank website displays a ‘Breadometer’ which will track the number of loaves purchased during the campaign. Would you be prepared to help Foodbank reach the 3 million loaves target!

As a corporate social responsibility (CSR) initiative, Digital Tsunami has supported Foodbank since 2000 on a pro-bono basis. This support has included the development, hosting and technical support of web presence at national and state levels.

Watch the video about this hunger relief initiative on Foodbank Australia

From Our Clients

Quotation Mark

The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.

Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.

We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.

I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.

Claudio Falcão Gomes
IT Manager
Sydney, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.

David Chapman
Operations Manager
Bankstown, NSW, Australia
Aerospace Aviation
Quotation Mark

Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Kaba Mas
Quotation Mark

Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
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