Goodman Fielder donates 3 million loavesFebruary 21, 2013
For 4 weeks at the end of 2102, Australian shoppers were invited to buy Helga’s or Wonder White for their daily bread, and help those in need.
For each loaf purchased, Goodman Fielder committed to providing another loaf to Foodbank. The target of the campaign was 3 million loaves.
Chris Delaney, Goodman Fielder CEO said, “The great work of Foodbank inspires us to do whatever we can to help. We’re thrilled that, with the help of our customers, we’re able to fulfil our commitment to provide bread to people around Australia who are experiencing hardship.”
John Webster, CEO of Foodbank Australia said, “We want to thank Australia for getting behind this initiative and helping to ensure the target was reached. We also want to thank Goodman Fielder for this wonderfully generous initiative.”
Throughout the next year, the bread will be distributed to 2,500 welfare agencies and 640 school breakfast programs that rely on Foodbank’s services. The bread will be used in prepared meals, grocery hampers and emergency relief packages.
Foodbank Australia is the nation’s largest hunger relief organisation, offering a logistics conduit between the food industry’s surplus product and the welfare sector’s need. In 2012, the organisation provided sufficient food for over 31 million meals via thousands of charities and community groups across Australia.
Watch the video about this hunger relief initiative on Foodbank Australia
From Our Clients
I could not be more delighted. Once again Thank You. You and your team at Digital Tsunami have been incredible.
By taking the time to understand our business, industry and vision, Digital Tsunami created a site that truly reflected our leadership position in the market and our strategic direction.
Digital Tsunami's expertise in visual design, photography, website navigation and business writing, resulted in an extremely effective website.
The project was expertly managed from end to end which resulted in a fast and efficient process.
I'm very pleased with my new website. Clean, crisp and well-ordered. Many thanks to Andrew and the team at Digital Tsunami for their speedy work and dedicated follow up, ensuring a glitch-free launch!
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
I happily recommend Andrew and the Digital Tsunami team.
I have dealt with many web marketing and support companies over the years, and have been very impressed with Digital Tsunami's response, advice and understanding of their field. I recommend talking to Andrew about your next web project.