Gong Xi Fa Cai : Happy New YearFebruary 5, 2016
恭禧發財. Gong Xi Fa Cai. Kung Hei Fat Choi. Chúc Mừng Năm Mới.
Whatever your language, Happy New Year.
The lunar new year starts at the second new moon after the (northern hemisphere) Winter Solstice. Celebrated by people of Chinese origin the world over, each lunar year is attributed to a sign of the zodiac.
In the 12 year cycle of the Chinese astrological calendar, 2016 is a Year of the Monkey.
The Wu Xing (Five Elements) sign of the Monkey is Jin (metal), which indicates brilliance and perseverance. Chinese zodiac analysts say that people born in a year of the Monkey have business traits of intelligence, eloquence, adaptability, flexibility. Their personal traits are: brilliance, independence, honesty, cordiality and positivity. Monkeys are reputedly problem-solvers, strong leaders and highly sociable.
Throughout China and in Chinese communities around the globe, celebrations with dragons, sea-lions, lanterns and firecrackers will celebrate the new year. Many businesses close for extended periods, and many employees in the Greater China region take annual leave and visit families at ancestral homes.
In the Chinatowns of major cities across the world, there will be activities in which the whole family can watch or participate. For details of activities in Hong Kong or Sydney, visit: discoverhongkong.com or sydneychinesenewyear.com.
Digital Tsunami was founded in Hong Kong in 1996. Creative Director, Andrew W Morse, has an understanding of the Greater China market and Chinese business philosophy and practice. He first visited the mainland in 1986, and built up 关系 (guanxi) as lived, worked, travelled and filmed for clients across China. Morse has worked in cities from Yinchuan and Xi’an in the central north to Tianjin in the north east, Taipei and Shanghai in the south east to Zhuhai and Macau in the south.
The company has also worked for and with people of Chinese heritage in Australia, Canada, Fiji, Hong Kong, Indonesia, Macau, Malaysia, New Zealand, The Philippines, Singapore, the USA and VietNam.
Digital Tsunami delivers branding, eStrategy, interactive, photography, print, video and web solutions to Chinese clients and businesses in China or promoting their products and solutions to the immense China market.
To promote your brand in this challenging new year of the Monkey, contact Digital Tsunami today (or as soon as you return from festivities)!
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