Foodbank in Australia launches new identityOctober 17, 2014
Foodbank in Australia has just launched a new identity for the brand across the country.
Devised by the advertising agency Havas (Sydney) the new branding will rollout over coming months, to distribution centres, vehicles, apparel and marketing collaterals. Havas also supplied an animated video which tells the Foodbank story simply and succinctly.
Foodbank is the largest hunger relief organisation in Australia, with distribution centres in all state capitals and a number of regional centres, which has delivered the equivalent of 200 million meals since 1992. This national network of non-denominational, non-profit, state and territory logistics suppliers, provides a warehousing and distribution conduit between food producers, manufacturers and retailers with surplus food and grocery items and the thousands of charities and community groups which feed hungry families and individuals across the country.
Digital Tsunami is pleased to continue its long relationship with Foodbank in Australia.
Since commencing pro bono support of Foodbank in 2000, Digital Tsunami has developed and hosted the multiple federal and regional websites and produced multiple videos. The most dramatic visual changes which have occurred have been in identity.
From the rudimentary appearance and multifarious branding of the late 20th century, the Foodbank web presence has refined and gained coherence and consistency. The latest evolution of the brand, launched today at The Big Breakfast in Sydney, has a simplicity and impact which befits an important, contemporary, nationwide organisation.
This identity was rapidly applied to the responsive, fifth iteration of the Foodbank web presence, which features a welcome page image grid that adjusts content and positioning to the device on which it is viewed. The semi-autonomous state and territory bodies have the flexibility to adjust their site’s key messages and calls to action, specific to four different browser widths.
The responsive Foodbank site features full-screen vectored background images, dynamic statistics, integrated videos, archived publications, donation forms with secure e.commerce, and hierarchical access to a sophisticated and easy-to-use WordPress content management system (CMS).
For the last two years, Digital Tsunami has exclusively developed responsive sites. The relentless growth of all statistics related to mobile device usage, indicates that a responsive site is a necessity for all corporations and organisations.
Contact Digital Tsunami today to discuss the ‘Communications Evolution’ of your brand.
From Our Clients
Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.
Andrew and the team at Digital Tsunami are an absolute joy to work with, going above and beyond to design and host an amazing website for Cameragal Montessori School. Their work has led to an increase in enrolments and greater visibility within the community. They are always quick to make suggestions for improvement and implement changes - the embodiment of great customer service.
Andrew and his team have supported Foodbank by providing web services for more than a decade.
In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.
Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.
Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.
Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.
Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.
Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.
The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.