brand building

Five crimes which damage your online brand

How your company is represented online impacts on the perception of your brand.

Here are five fundamental online ‘crimes’ which can damage your brand.

                              “Old news

When a website or social platform has Latest News items which are more than three months old, it infers that your business is less than dynamic.

If your most recent news item is two or three years old, the implicit message conveyed is that you either do not care or have nothing new to offer.

Any mentions of “innovation” in your text will appear ingenuous, if not reflected in a constant flow of new developments, projects, successful bids, personnel, equipment, products and services.

                              “Chronological order

There is value in demonstrating your expertise and heritage. However, if your company history and activity, starts from the oldest date, it gives an impression of regressive thinking.

By presenting timeline items in reverse chronological order (with the latest items first), you will reflect the brand’s dynamism and ensure higher ranking with search engines (as new content appears closer to the top of the page)!

The clean, clear, logical presentation of content, implies that your company applies a rational and organised philosophy to all your operations.

                              “Responsiveness

A fixed width website prevents the majority of your audience from viewing it appropriately on handheld devices.

Responsive‘ sites have been de rigeur since 2012. If your site width (and content) still does not scale to suit any device, it indicates a brand which has lost of touch with reality.

                              “Identity

A logo which has remained unchanged for ten years or more makes a brand (and a business) look staid and unimaginative.

Brands need to regularly review their identity to ensure that the impression remains consistent, powerful and positive.

A change does not have to be radical, but even subtle alterations can ensure that an identity maintains freshness and impact.

                              “Visual Assets

When a website or social post relies entirely on stock library photography, it conveys a lack of creativity and transparency.

Professional video and photography of your facilities and personnel present an authentic and trustworthy view of your company.

An investment in high-quality imagery implicitly conveys a respect for your products, services and people.

In summary

All these components contribute to the way in which your brand is perceived.

By neglecting to maintain fresh content, current technology and accurate media, you risk representing your brand in a negative way.

If you recognise any of these vulnerabilities in your own online presence, seek professional advice today to represent your brand in the most positive light.

From Our Clients

Quotation Mark

It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Recruitment
Quotation Mark

By taking the time to understand our business, industry and vision, Digital Tsunami created a site that truly reflected our leadership position in the market and our strategic direction.

Digital Tsunami's expertise in visual design, photography, website navigation and business writing, resulted in an extremely effective website.

The project was expertly managed from end to end which resulted in a fast and efficient process.

Robert Keiller
Finance Manager
Portland, Victoria, Australia
Quotation Mark

Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Kaba Mas
Quotation Mark

Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.

The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.

I would personally rate this site in the top 2 percent of world wide web sites today.

Paul McCloskey
President
Dural, NSW, Australia
Laservision
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