brand building

Five crimes which damage your online brand

How your company is represented online impacts on the perception of your brand.

Here are five fundamental online ‘crimes’ which can damage your brand.

                              “Old news

When a website or social platform has Latest News items which are more than three months old, it infers that your business is less than dynamic.

If your most recent news item is two or three years old, the implicit message conveyed is that you either do not care or have nothing new to offer.

Any mentions of “innovation” in your text will appear ingenuous, if not reflected in a constant flow of new developments, projects, successful bids, personnel, equipment, products and services.

                              “Chronological order

There is value in demonstrating your expertise and heritage. However, if your company history and activity, starts from the oldest date, it gives an impression of regressive thinking.

By presenting timeline items in reverse chronological order (with the latest items first), you will reflect the brand’s dynamism and ensure higher ranking with search engines (as new content appears closer to the top of the page)!

The clean, clear, logical presentation of content, implies that your company applies a rational and organised philosophy to all your operations.

                              “Responsiveness

A fixed width website prevents the majority of your audience from viewing it appropriately on handheld devices.

Responsive‘ sites have been de rigeur since 2012. If your site width (and content) still does not scale to suit any device, it indicates a brand which has lost of touch with reality.

                              “Identity

A logo which has remained unchanged for ten years or more makes a brand (and a business) look staid and unimaginative.

Brands need to regularly review their identity to ensure that the impression remains consistent, powerful and positive.

A change does not have to be radical, but even subtle alterations can ensure that an identity maintains freshness and impact.

                              “Visual Assets

When a website or social post relies entirely on stock library photography, it conveys a lack of creativity and transparency.

Professional video and photography of your facilities and personnel present an authentic and trustworthy view of your company.

An investment in high-quality imagery implicitly conveys a respect for your products, services and people.

In summary

All these components contribute to the way in which your brand is perceived.

By neglecting to maintain fresh content, current technology and accurate media, you risk representing your brand in a negative way.

If you recognise any of these vulnerabilities in your own online presence, seek professional advice today to represent your brand in the most positive light.

From Our Clients

Quotation Mark

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Quotation Mark

We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.

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CEO
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eat2eat
Quotation Mark

Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Kaba Mas
Quotation Mark

Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.

The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Defence
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