Five crimes which damage your online brandMay 9, 2018
How your company is represented online impacts on the perception of your brand.
Here are five fundamental online ‘crimes’ which can damage your brand.
When a website or social platform has Latest News items which are more than three months old, it infers that your business is less than dynamic.
If your most recent news item is two or three years old, the implicit message conveyed is that you either do not care or have nothing new to offer.
Any mentions of “innovation” in your text will appear ingenuous, if not reflected in a constant flow of new developments, projects, successful bids, personnel, equipment, products and services.
There is value in demonstrating your expertise and heritage. However, if your company history and activity, starts from the oldest date, it gives an impression of regressive thinking.
By presenting timeline items in reverse chronological order (with the latest items first), you will reflect the brand’s dynamism and ensure higher ranking with search engines (as new content appears closer to the top of the page)!
The clean, clear, logical presentation of content, implies that your company applies a rational and organised philosophy to all your operations.
A fixed width website prevents the majority of your audience from viewing it appropriately on handheld devices.
‘Responsive‘ sites have been de rigeur since 2012. If your site width (and content) still does not scale to suit any device, it indicates a brand which has lost of touch with reality.
A logo which has remained unchanged for ten years or more makes a brand (and a business) look staid and unimaginative.
Brands need to regularly review their identity to ensure that the impression remains consistent, powerful and positive.
A change does not have to be radical, but even subtle alterations can ensure that an identity maintains freshness and impact.
When a website or social post relies entirely on stock library photography, it conveys a lack of creativity and transparency.
An investment in high-quality imagery implicitly conveys a respect for your products, services and people.
All these components contribute to the way in which your brand is perceived.
By neglecting to maintain fresh content, current technology and accurate media, you risk representing your brand in a negative way.
If you recognise any of these vulnerabilities in your own online presence, seek professional advice today to represent your brand in the most positive light.
From Our Clients
I don't know what you do, but you do it well.
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.
We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.
We have been a client of Digital Tsunami now for a number of years.
As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy.
We host multiple websites and services through them, and use them for technical and creative work.
There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.
Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.