Five crimes which damage your online brand

How your company is represented online impacts on the perception of your brand.

Here are five fundamental online ‘crimes’ which can damage your brand.

                              “Old news

When a website or social platform has Latest News items which are more than three months old, it infers that your business is less than dynamic.

If your most recent news item is two or three years old, the implicit message conveyed is that you either do not care or have nothing new to offer.

Any mentions of “innovation” in your text will appear ingenuous, if not reflected in a constant flow of new developments, projects, successful bids, personnel, equipment, products and services.

                              “Chronological order

There is value in demonstrating your expertise and heritage. However, if your company history and activity, starts from the oldest date, it gives an impression of regressive thinking.

By presenting timeline items in reverse chronological order (with the latest items first), you will reflect the brand’s dynamism and ensure higher ranking with search engines (as new content appears closer to the top of the page)!

The clean, clear, logical presentation of content, implies that your company applies a rational and organised philosophy to all your operations.

                              “Responsiveness

A fixed width website prevents the majority of your audience from viewing it appropriately on handheld devices.

Responsive‘ sites have been de rigeur since 2012. If your site width (and content) still does not scale to suit any device, it indicates a brand which has lost of touch with reality.

                              “Identity

A logo which has remained unchanged for ten years or more makes a brand (and a business) look staid and unimaginative.

Brands need to regularly review their identity to ensure that the impression remains consistent, powerful and positive.

A change does not have to be radical, but even subtle alterations can ensure that an identity maintains freshness and impact.

                              “Visual Assets

When a website or social post relies entirely on stock library photography, it conveys a lack of creativity and transparency.

Professional video and photography of your facilities and personnel present an authentic and trustworthy view of your company.

An investment in high-quality imagery implicitly conveys a respect for your products, services and people.

In summary

All these components contribute to the way in which your brand is perceived.

By neglecting to maintain fresh content, current technology and accurate media, you risk representing your brand in a negative way.

If you recognise any of these vulnerabilities in your own online presence, seek professional advice today to represent your brand in the most positive light.

From Our Clients

Quotation Mark

In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.

Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.

Travis Taylor
Communication Coordinator
Stapylton, Queensland, Australia
Multinail
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It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Recruitment
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Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.

Claudio Falcão Gomes
Head of IT
Pymble, NSW, Australia
Solvay Pharmaceuticals
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Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.

Ian Brand
Manager - Information Services
Adelaide, SA, Australia
Quotation Mark

Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
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