Engaging with Pinterest to promote your brandMarch 1, 2013
The plethora of online community platforms makes it is difficult to determine which justify resources to ensure frequent engagement and which should be integrated into your social marketing strategy.
It seems that every month, another social media site reaches our radar and another opportunity arises.
In recent weeks, Twitter has launched 6-second video sharing platform Vine, and Pheed is getting a lot of attention. Pheed enables users to create, inspire and share texts, photos, videos, audio tracks, voice-notes and live broadcasts.
One crowd-sharing platform which has achieved critical mass is Pinterest.
Launching in March 2010, Pinterest became the fastest site in history to break through the 10 million unique visitor mark* and extended the concept of Instagram, (instant shooting and sharing of photography), into a topic-driven repository of images.
The growth of Pinterest is reflected in multiple statistics: the volume of users, the time users spewnd online, the volume of referrals users make and the amount of money they spend. Another impressive statistic is that less than 3 years from inception, the brand is now valued in US$ billions!
View an infographic on Pinterest.
View an infographics board on Pinterest.
Search our recent blogs on infographics.
Corporates are using Pinterest as a part of an eStrategy to engage with the community, encourage brand advocates and enable sharing of evocative product photography.
With a reputed demographic of 80% female users, it is perhaps not surprising that Better Homes and Gardens (with over 300,000 followers) and J.Crew (with over 24,000 followers), are just two of the brands using the social media platform. Any brand with beautiful products is ideally positioned to engage.
Digital Tsunami assists corporations to navigate the social media maze, determine which platforms are most suitable to your stakeholder engagement and prepare resources and content to contribute. This may include video, mobile sites or apps, and an all-encompassing social media profile.
We’ll listen to you, learn about your business, confirm your requirements and aid you to prepare an effective eStrategy for your brand.
*Source: TechCrunch “Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore” (February 7, 2012)
From Our Clients
Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.
I recently engaged Digital Tsunami to design and build my 60-page website. I'm a website copywriter who relies heavily on web-generated business, so my own online presence needs to be impeccable.
The solution that Digital Tsunami supplied is brilliant. It meets my needs perfectly; it's clean, bold, elegant, fast, and easy to edit. I've had lots of very positive feedback about it, and since launch, my request for quote rate and conversion rate have increased markedly.
The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.
I have no hesitation in recommending the website design services of Digital Tsunami to any business .. that needs a stand-out online presence.
Andrew and the team at Digital Tsunami are an absolute joy to work with, going above and beyond to design and host an amazing website for Cameragal Montessori School. Their work has led to an increase in enrolments and greater visibility within the community. They are always quick to make suggestions for improvement and implement changes - the embodiment of great customer service.
Andrew and his team at Digital Tsunami were the developers behind our micro site for Fearless.
I like the way they work (efficient, effective) and delivered a great site, on time.
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.