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About Us
Clients
By Craig Burgess   
This is a partial client list, updated frequently to show our latest work:

Nadaguides.com
National Vehicle Information site

What we did/do:
  • Crafted a complete redesign in 2002
  • Designed many parts of the User Interface in the Build a Car process
  • Adjust and redesign home page elements to meet new needs in advertising and features
  • Create animated Flash headers for OEM advertising campaigns


CapstoneAdvisors.com
National Real Estate Funding Company

What we did/do:
  • Multiple redesigns of existing web site starting in 2000
  • Create animated Flash pieces to accompany brochures and announcement for milestone events
  • Post press releases and make changes to content each month


JumpstartAutomotive.com

Helps Automotive Website publishers with OEM advertising

What we did/do:
  • Initial site design in 2002, including animated Flash movies
  • Ongoing website upkeep for press releases and new sections
  • Flash demos for different automotive products


BalancedBookCompany.com

Bookkeeping company for Small Businesses

What we did/do:
  • Complete redesign with updated look and feel
  • Setup secure page for uploading sensitive financial files


HitCast Global
Cutting Edge Webconferencing System

What we did/do:
  • Modify existing site build in Flash to insert new information

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Our Approach to Web Design
By Craig Burgess   
The web is a funny business. It changes faster than the latest cell phone plans. And the words used to describe it change just as quickly. Here is a basic guide to help you sort out the terminology and find out what we believe to be some best practices for the industry.

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On Web Designers, or How to Build A Barn With Just Paint
By Craig Burgess   
The word "design" has many meanings. Many people think the phrase "web design" mostly means strictly graphic design.  Well, if contractors could build a new house or barn with just paint, I guess so. But as funny as that sounds, some people have the same idea about web design. Graphic designers are very  important. They give any visual product, whether it's shampoo or a movie poster or a web site, that amazing visual "wow" factor. But web designers are different.

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Home Page Design
By Craig Burgess   
How many times have you visited sites where you felt like you've just stumbled across a secret clubhouse adorned with symbols that only have meaning to the members?

It's not that the in-house or hired designers and developers try to hide what the site has to offer, they (or their supervisors) are just too close to the project to realize that their knowledge of their company or product is not our knowledge. And if you're convinced everyone already knows about your particular niche, then get help. Have your Mom or your neighbor to look at your home page. Does she get it? Does she understand (in under a minute) what your company or website does, with no explanation from you?

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Usability
By Craig Burgess   
If you have ever said to yourself, "Hmm...I wonder why they put this door here? It would make way more sense over there", then you have been looking at usability in some form. Modern usability methods focus on when, where, why and how certain groups or individuals use a particular product. In web development, it usually involves some type of graphical user interface (GUI, pronounced "Goo-ey") and people from different walks of life looking at your web site.

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Business Goals
By Craig Burgess   
There is a saying that goes, "If you aim at nothing, you'll hit it."  Many organizations know they need a web presence, but don't know exactly what it will do for them, or even what questions to ask. Will it sell my products? Be a marketing channel for my services? Refer visitors to my stores? The answers to these questions are critical for any website to succeed.

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