2016 priorities and 15 stats on video

What should be the focus of marketing for your business this year?

We believe that the three keys for 2016 are:

  • AR
  • China
  • video

ALL brands should now have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile.

Augmented Reality (AR)

According to Forbes Insight, 59% of senior executives would rather watch video than read text.

More time online is now spent viewing content in videos, than on web pages. On YouTube alone, in every 24 hour period, hundreds of millions of hours of videos are viewed.

However, as 300 hours of video are uploaded to YouTube every minute, even greater effectiveness is needed to attract and retain attention.

The 3 T’s of cutting edge video technology are: testimonials, time-lapse, tilt shift. Add drone aerials to these and you are talking about the latest techniques to generate engagement, viral promotion and business opportunities.

China

As we enter the lunar new year in 2015, all statistics are pointing to the rapid ascendancy of China. The country with one quarter of the world’s population is the world’s largest: energy consumer, electricity producer, coal producer and importer, natural gas producer, hydro-electric producer while maintains the highest GDP growth (for any large nation).

Because of its increasingly rapid development, the government is focusing on strategies to reduce the use of ‘dirty’ carbon fuels and embrace ‘clean’ renewable energy sources. The World Bank is supporting the China Renewable Energy Scale-Up Program Phase II, with a focus on efficiency improvement of wind farms, large-scale grid connected solar Photovoltaic (PV) farms and increased Concentrated Solar Power (CSP) manufacturing capacity.

China is not only the producer of the world’s consumer goods, but also becoming a massive market for products and services, as it develops the world’s largest consumer market and a corporate sector hungry for sophisticated ‘world-best practice’ systems and solutions.

Video

  1. 59% of viewers will watch a video to completion that is less than one minute. – Wistia
  2. 92% of mobile video viewers share videos with others. – Invodo
  3. 65% of executives have visited a vendor’s site after watching a video. – Forbes
  4. 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
  5. When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
  6. The average internet user spends 88% more time on a website with video. – Mist Media
  7. 300 hours of video are uploaded to YouTube every minute. – YouTube
  8. 64% of consumers are more likely to buy a product after watching a video about it. – comScore
  9. Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore
  10. 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight
  11. Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO
  12. Using video on landing pages can increase conversion by 80% – Unbounce
  13. Mobile makes up almost 40% of global watch time on YouTube. – YouTube (6 billion hours of video are watched monthly on YouTube)
  14. 1.8 Million Words is the value of one minute of video. – Dr. James McQuivey, Forrester
  15. Only 24% of brands are using online video to market to consumers. – Kantar Media

However, as 300 hours of video are uploaded to YouTube every minute, even greater effectiveness is needed to attract and retain attention.

The 3 T’s of cutting edge video technology are: testimonials, time-lapse, tilt shift. Add remotely-controlled (‘drone’) aerials to these and you are talking about the latest techniques to generate engagement, viral promotion and business opportunities.

The Common Link

Digital Tsunami can support the promotion of your brand in these three key areas. And here’s why. The founder of Digital Tsunami has:

  • 36 years of film and video production, around the world
  • 30 years of practical experience in the China market
  • 19 years of delivering innovative digital solutions (online and offline)
  • 11 years of extensive experience in social media content generation
  • one of the most advanced platforms for social media content production, distribution and analytics

For almost two decades, Digital Tsunami has developed multilingual solutions and delivered branding and identity, eStrategy, online sites, photography, press, print, time-lapse, 4k aerial video and underwater video for clients across the globe.

About Digital Tsunami

Since 1996, (to put this in context, the world wide web launched in late 1994), Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients across an extensive range of sectors.

We prefer to look forward, but hey. if you’d like to validate our previous predictions, view:
Ten ways to build your brand in 2014
2013 The Year in Review .. and the Future

In Australia and New Zealand, Digital Tsunami is distribution partner for a platform which integrates: quality Getty and iStock library image licensing at competitive rates specifically for social media; management of complex and highly customisable, multi-stream campaigns; comprehensive analytics of social interaction and promotion; ingestion of UGC; and publishing native video direct to Facebook (without first having to save to YouTube)!

Take Action!

To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2016, contact Digital Tsunami today!

 

Sources:

Adelie Studios
The Economist
International Energy Agency Key World Statistics (2012, 2013, 2014)
U.S. Department of Energy (DOE), Office of Energy Efficiency & Renewable Energy
World Bank GDP by nation
YouTube

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From Our Clients

Quotation Mark

Andrew and his team have supported Foodbank by providing web services for more than a decade.

In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.

Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.

John Webster
CEO
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

You are a true professional Andrew, and your team was very impressive.

The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.

Jamie MacDonald
Senior Manager, Consumer Marketing & Planning
Hong Kong
Hong Kong Tourism Board
Quotation Mark

Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.

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Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

I recently engaged Digital Tsunami to design and build my 60-page website. I'm a website copywriter who relies heavily on web-generated business, so my own online presence needs to be impeccable.

The solution that Digital Tsunami supplied is brilliant. It meets my needs perfectly; it's clean, bold, elegant, fast, and easy to edit. I've had lots of very positive feedback about it, and since launch, my request for quote rate and conversion rate have increased markedly.

The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.

I have no hesitation in recommending the website design services of Digital Tsunami to any business .. that needs a stand-out online presence.

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copywriter
Sydney, NSW, Australia
Quotation Mark

.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
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