2015: Three prioritiesFebruary 13, 2015
What should be the focus of marketing for your business this year?
Certainly not some which we have identified in past years. Because by now, ALL brands should have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile.
We believe that the three keys for 2015 are:
According to Forbes Insight, 59% of senior executives would rather watch video than read text.
More time online is now spent viewing content in videos, than on web pages. On YouTube alone, in every 24 hour period, hundreds of millions of hours of videos are viewed.
However, as 300 hours of video are uploaded to YouTube every minute, even greater effectiveness is needed to attract and retain attention.
The 3 T’s of cutting edge video technology are: testimonials, time-lapse, tilt shift. Add drone aerials to these and you are talking about the latest techniques to generate engagement, viral promotion and business opportunities.
As we enter the lunar new year in 2015, all statistics are pointing to the rapid ascendancy of China. The country with one quarter of the world’s population is the world’s largest: energy consumer, electricity producer, coal producer and importer, natural gas producer, hydro-electric producer while maintains the highest GDP growth (for any large nation).
Because of its increasingly rapid development, the government is focusing on strategies to reduce the use of ‘dirty’ carbon fuels and embrace ‘clean’ renewable energy sources. The World Bank is supporting the China Renewable Energy Scale-Up Program Phase II, with a focus on efficiency improvement of wind farms, large-scale grid connected solar Photovoltaic (PV) farms and increased Concentrated Solar Power (CSP) manufacturing capacity.
China is not only the producer of the world’s consumer goods, but also becoming a massive market for products and services, as it develops the world’s largest consumer market and a corporate sector hungry for sophisticated ‘world-best practice’ systems and solutions.
User Generated Content (UGC)
Broadcast is a thing of the past .. and everyone has an opinion and a platform from which to spread it!
Communicating with stakeholders is something in which all brands should already be engaged. Social media is the ‘little black dress’ of every brand’s marketing wardrobe. However, how well is your brand managing your content and monitoring your campaigns? What tools are you using to monitor and ‘tweak’ your content for multiple messages, languages, countries, offers and campaigns?
Google Analytics can monitor your web traffic, but advanced tools are required for detailed analytics of whether one image or link is more effective than another, on a variety of social media platforms.
The Common Link
Digital Tsunami can support the promotion of your brand in these three key areas. And here’s why:
- 35 years of film and video production, around the world
- 29 years of practical experience in the China market
- 18 years of delivering innovative digital solutions (online and offline)
- 10 years of extensive experience in social media content generation
- one of the most advanced platforms for social media content production, distribution and analytics
Right now, Digital Tsunami is developing a bilingual web presence (including content for Chinese and English language social media), and producing photography, time-lapse video and 4k drone aerials for a client in the renewables sector, in far northern China.
About Digital Tsunami
Since 1996, (to put this in context, the world wide web launched in late 1994), Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients across an extensive range of sectors.
In Australia and New Zealand, Digital Tsunami is distribution partner for a platform which integrates: quality Getty and iStock library image licensing at competitive rates specifically for social media; management of complex and highly customisable, multi-stream campaigns; comprehensive analytics of social interaction and promotion; ingestion of UGC; and publishing native video direct to Facebook (without first having to save to YouTube)!
To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2015, contact Digital Tsunami today!
International Energy Agency Key World Statistics (2012, 2013, 2014)
U.S. Department of Energy (DOE), Office of Energy Efficiency & Renewable Energy
World Bank GDP by nation
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From Our Clients
Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The MULS Executive is delighted with this aesthetically pleasing, user friendly site.
We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.
With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!
We are all very happy with the new website and believe it captures the essence of the Group One brand.
Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.
Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.