2013. The Year in Review .. and the future.December 14, 2013
As we approach the end of an exceptionally productive year at Digital Tsunami, we are just completing the migration of our web hosting to a private node in an Australian, Tier III, carrier-grade data centre. Our node has 64GB RAM, which is distributed between multiple ‘private clouds’; exclusive ‘private clouds’ for some of our publicly listed company clients; and a dedicated Windows server for some of our very long-term clients.
The year started on a remote location, producing photography for an energy provider, just south of Inner Mongolia.
Throughout 2013, we delivered solutions across a full range of marketing communications: branding, eStrategy, identity, photography, print, mobile, web and video. The projects ranged from: an eDM and TVC campaign for News Limited; a responsive site for a former Rio Tinto executive; a video for a food supplier to major Australian supermarkets; digital signage for a Sydney CBD office building; print design for financial software: video for the Australian Web Awards; branding for companies in Australia, Hong Kong and the USA; and deploying a contemporary web presence across all state and territory branches of a national charity.
Solutions were delivered to clients operating in the diverse sectors of: Advertising & Marketing, Broadcasting, Communications & Entertainment, Building, Construction & Engineering, Consumer Goods and FMCG, Corporate Services, Design, Education and Training, Energy & Environment, Food & Beverage, Government, Healthcare, Hospitality, Manufacturing, Media & Publishing, Real Estate, Resources, Retail, and Safety & Security.
Ending the year with the data centre move was a challenge. Thousands of site files, databases, email addresses and domain names had to be replicated. While many migrations occurred seamlessly and went unnoticed by the client, others required the careful attention of our indefatigable team of database, CMS, developer and data centre specialists, led by Creative and Technical Director Amir. Adam, Adeline and Luke applied extreme dedication to delivering excellent outcomes on several exceptionally intricate implementations.
Managing the migration required attention to a vast array of hardware and software components and server configurations. Our daily internal and external conversations were replete with data centre language: DB backup, RAID array, application pool, backward compatability, 301 redirects, CMS caching, nameservers, DNS, TXT, PTF, CNAME, MX record, A record, delegation, propagation and migration.
Our objective has always been to deliver high ROI to our clients, via a high-level comprehensive hosting service on a secure, rapid platform. The new hosting environment ensures a massive increase in pageload speed, due to virtualisation, massive RAM and exclusivity. A relatively modest number of clients are on each customised private cloud. One of our clients reported that his new private cloud is ten times faster than his previous hosting.
Our elegantly simple and flexible, proprietary, DeployControl content management system, was developed by Digital Tsunami in 2005, and powers a number of national and multi-national clients. We are gratified to retain clients for long periods.
Founded in 1996, Digital Tsunami still works with companies for which we commenced work last century! For one of these, we have provided branding, estrategy, mobile, photography, print and web solutions.
As the calendar year winds down and we take time to reflect on the year past and that to come, consider what marketing communications solutions your brand requires to increase sales and revenue.
After a safe, refreshing and happy festive break, we look forward to hearing from you in 2014.
From Our Clients
You are a true professional Andrew, and your team was very impressive.
The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.
I am very happy with my new website from Digital Tsunami.
Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.
Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.
We are delighted with our new website and early feedback from clients and associates is very positive.
The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.
Thank you for all your help and patience in working with us for this successful outcome.
.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.
Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.